How are employment agencies in Israel using employer brand to attract job candidates?
The employer brand refers to the image or the reputation the company is having in the marketplace. It is basically the force that attracts or repels the potential candidates for the job positions. The employer brand not only talks about the perks available to the employees, but also the vision, mission, culture and values of the organization. All these aspects are highlighted by the employment agencies in Israel during the search of the potential candidates for making the hiring for the organization. It is the employer brand which shapes the perception of the candidates about the company.
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