'Central route processing' presentation slideshows

AP Psychology

AP Psychology . Unit 1 Introduction and Social Psychology. Good Afternoon. Find your seat. Seating chart at table by front door. Please fill out your information half sheets at your desk while I take attendance. . What do you know about me?. How old do you think I am? Am I married?

585 views • 43 slides

Elaboration Likelihood Model (ELM)

Elaboration Likelihood Model (ELM). Goal = to change attitudes toward a specific behavior in order to ultimately change the behavior Attitude formation occurs through one of 2 cognitive pathways: Central Route Peripheral Route. Elaboration Likelihood Model (ELM). Routes of Processing.

2.11k views • 25 slides

Communcation Theory sampler

231 views • 9 slides