'Combined customer lifetime values' presentation slideshows

Session 1- 09.13.04

Session 1- 09.13.04 Marketing: Introduction, Strategy and Competition Professional Selling Marketing Research Advertising Retail Buying Distribution Management Product Management Product Development Wholesaling Why Study Marketing?

1.19k views • 45 slides

Marketing: Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships. ROAD MAP: Previewing the Concepts. Define marketing and outline the steps in the marketing process. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts.

731 views • 45 slides

Marketing: Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships. What Is Marketing?. Simple Definition: Marketing is managing profitable customer relationships. Goals: Attract new customers by promising superior value. Keep and grow current customers by delivering satisfaction.

545 views • 35 slides

Topic 1 Chapter One

Topic 1 Chapter One. Marketing: Creating and Capturing Customer Value. Creating and Capturing Customer Value. What Is Marketing? Understand the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program

624 views • 31 slides

Retaining Customers

Retaining Customers. 2013 Green & Growin Show North Carolina Nursery & Landscape Association. OFA Short Course (July 2012). Current Challenges Facing the Industry Weather Conditions The Economy Identifying & Connecting with Customers Slow Traffic Declining Retail Customer Counts.

399 views • 26 slides

Chapter One

Chapter One. Managing Profitable Customer Relationships Idrees Alhassan MBA. Definition. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Satisfying needs profitably.

383 views • 20 slides

Marketing: creating and capturing customer value

679 views • 19 slides