'Creative strategy' presentation slideshows

Samsung Mobile Apps Classroom Presentation Guide

778 views • 66 slides

Transforming Business @ the intersection of Marketing & Technology

505 views • 40 slides

The Creative and Message Strategy

The Creative and Message Strategy. Define creative marketing communication and explain how it leads to a Big Idea Describe the characteristics of creative people and their creative process Discuss key creative strategy approaches Outline the key parts of a creative brief.

980 views • 38 slides

The Creative Side

The Creative Side. Effective advertising is a product of _____. persuasion creativity Neither 1 nor 2 Both 1 and 2. Effective advertising is a product of _____. persuasion creativity Neither 1 nor 2 Both 1 and 2.

461 views • 31 slides

Chapter 3 The Advertising Spiral and Brand Planning

Chapter 3 The Advertising Spiral and Brand Planning. Objectives_1. Understand The importance of understanding the product life cycle The relationship of the advertising spiral The birth and basics of branding. Objectives_2. Understand Brands and integrated marketing Brand equity

2.72k views • 30 slides

Review

512 views • 29 slides

Get not Out Of Your Life Changing Attitudes & Behavior About Literacy & Lifelong Learning

Get not Out Of Your Life Changing Attitudes & Behavior About Literacy & Lifelong Learning. This project was made possible with the assistance of the Piedmont Triad Partnership through a WIRED grant from the U.S. Department of Labor in collaboration with DCA, Inc. and Richards Associates.

459 views • 29 slides

Creative strategy: Planning and Development

Creative strategy: Planning and Development. 1 of the most important components of an IMC program is the advertising message. While the fundamental role of an advertising message is to communicate information, it does much more.

1.35k views • 29 slides

MARKETING MANAGEMENT 12 th edition

19 Managing Personal Communications. MARKETING MANAGEMENT 12 th edition. Kotler Keller. Chapter Questions. How can companies use integrated direct marketing for competitive advantage? How can companies do effective e-marketing?

492 views • 24 slides

Self Concept & Lifestyle

381 views • 24 slides

Creative Advertising Strategy: Part 2

Creative Advertising Strategy: Part 2. 9. Alternative Advertising Strategies. Unique Selling Proposition (USP) Brand Image Resonance Emotional Generic Preemptive. Alternative Strategies: Unique Selling Proposition. Definition. Superiority claims based on unique physical feature or

577 views • 23 slides

Creative Strategy: Planning and Development

606 views • 21 slides

MK364 INTERNATIONAL ADVERTISING

MK364 INTERNATIONAL ADVERTISING. THEME Three: Creative Appeals. Creative Strategy, Appeals and Execution. Strategy - a policy guiding principle, a theme Appeal - tactic, for example humour, universal or culture bound Execution - centralisation or local. Creativity.

277 views • 18 slides

Advertising Processes

Advertising Processes. The creative strategy, presentations and media strategy. Advertising Management. Creative Strategy: Coming up with WHAT to say. Media Strategy: Coming up with HOW to say it. The Creative Strategy.

295 views • 13 slides

Marketing 442: Creative Strategy

257 views • 12 slides

Your incredible Australasian Marketing Journey

208 views • 9 slides

Aymeric Le Leizour n9027599

198 views • 9 slides

Geico Takes Varied Road To Customers By Adam Armbruster

196 views • 8 slides

Ryan George rgeorge@simpleviewinc | (520) 575-1151 ext 101

Ryan George rgeorge@simpleviewinc.com | (520) 575-1151 ext 101. Chief Executive Officer 8 years working with DMOs, 125+ clients Responsible for ongoing big-picture direction Speaker at DMAI, WACVB, PRSA, E-Tourism Summit, etc. and now ATME!.

138 views • 7 slides

PTC talk 4/9/14

203 views • 6 slides