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Define public relations - PowerPoint PPT Presentation

Chapter Fifteen

Chapter Fifteen . Developing Integrated Marketing Communications. 15 | 1. Learning Objectives. Describe integrated marketing communications Understand the role of promotion Explain the purposes of the three types of advertising

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Best Practices in Public Relations

Best Practices in Public Relations . What is public relations? Best Practices in Public Relations The good and the bad in p.r. How the Internet is affecting p.r. How do we define Public Relations?. Public Relations Goals. Build Relationships Educate the public Promote objectives.

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Public relations

Public relations. What is it?. Today in class. Define public relations Look at the PRSA Divide into agencies Work on your first agency assignment. What is public relations?. When analyzed in 2008, there were 472 definitions of public relations.

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Define public relations - PowerPoint PPT Presentation

Chapter Fifteen

Best Practices in Public Relations

Public relations