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McKinsey quarterly: A New way to measure word-of-mouth marketing

McKinsey quarterly: A New way to measure word-of-mouth marketing. Guru Marie Palak Shwetha. Agenda. Introduction 3 Types of Word of Mouth Measuring WOM Implications of WOM Harnessing WOM. A new way to think advertising. More and more products and innovations on the market.

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Efficient way wom - PowerPoint PPT Presentation

McKinsey quarterly: A New way to measure word-of-mouth marketing