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Exhibit 1 9 pg - PowerPoint PPT Presentation

Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR

Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR. Definition. Consumer behavior reflects all decisions about the acquisition, consumption and disposal of an offering by people over time. Implications of our Definition. Totality of Decisions (all decisions) Whether? What? Why? How? When?

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Exhibit 1 9 pg - PowerPoint PPT Presentation

Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR