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Topic 2 The theoretical background to advertising

Topic 2 The theoretical background to advertising. Reading: Thorson & Duffy (2012), chapter 5. Why look at advertising theories?. Why look at advertising theories?. Model of the elements of communication (Yeshin, 2006:30). Sender. Encoding. Message. NOISE NOISE. NOISE NOISE. Feedback.

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Chapter 4 Advertising: Creative Planning

Chapter 4 Advertising: Creative Planning. Communications Process. Sender. Encoding. Transmission. Decoding. Receiver. Noise. Feedback. Consumer Response. Communications Process. Sender. Encoding. Transmission. Decoding. Receiver. Noise. Feedback. Consumer Response.

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535 views • 16 slides

ADMINISTRATIVE DECISION-MAKING

ADMINISTRATIVE DECISION-MAKING. Dr. James Lyons ADMN 6161. The Degree to Which Principals Makes Sound , Correct , and Timely Decisions Will Ultimately Determine Their Success in their roles. J. E. Lyons. FOUR TYPES OF DECISIONS. Decisions which determine organizations goals

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749 views • 15 slides

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High involvement low involvement - PowerPoint PPT Presentation

Topic 2 The theoretical background to advertising

Chapter 4 Advertising: Creative Planning

ADMINISTRATIVE DECISION-MAKING