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Getting the Good (and Bad) Word Out; Communicating with the Media in a 2.0 World

Getting the Good (and Bad) Word Out; Communicating with the Media in a 2.0 World Develop a Media Strategy What are you trying to accomplish? Moving an agenda? Selling an idea? Publicity for key players? (To what end?) Who and What Who do you want to reach? What do you want them to know?

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How approachable - PowerPoint PPT Presentation

Getting the Good (and Bad) Word Out; Communicating with the Media in a 2.0 World