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Increase market size - PowerPoint PPT Presentation

International Strategy

International Strategy. BUSI 7130/7136 Chris Shook, Ph.D. AGENDA. Lecture BRL Hardy. Drivers of Globalization. Increased similarity of lifestyles Global communications Fast communication Pressures to reduce costs. Motivators. Increase Market Size Achieve Acceptable ROI

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Barnes and Noble, Inc. Balanced Scorecard

Appendix 1. Barnes and Noble, Inc. Balanced Scorecard. Financial. Customer Perspective. Learning and Growth. Internal Business Perspective. Vision and Strategy To bring books and bookstores into the mainstream of American life. barnesandnoble.com Balanced Scorecard. Financial.

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600 views • 15 slides

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Increase market size - PowerPoint PPT Presentation

International Strategy

Barnes and Noble, Inc. Balanced Scorecard