'Integrated marketing communication' presentation slideshows

IFOCUS INSTITUTED OF COMPUTER STUDIES

IFOCUS INSTITUTED OF COMPUTER STUDIES.

616 views • 54 slides

Internet Advertising & Promotional Communication Class 3

592 views • 37 slides

BASICS of Marketing

BASICS of Marketing. Team NJM njm@nmims.org September 6, 2010. Define Marketing.

621 views • 34 slides

Database Research in Integrated Marketing Communication

Database Research in Integrated Marketing Communication. COMM 3710 April 17, 2002 Tim Larson. The State of Quantitative Marketing Research. Media research Broadcasting- ratings used by the largest few PR - counting news clips & broadcast placements Advertising - 50% does some good

450 views • 32 slides

Integrating Communications

483 views • 30 slides

PROMOTIONS

PROMOTIONS. SEMINAR 10. CONTENTS. Definition of promotion Promotional strategies Promotional tools (Advertising) Promotional tools (Personal Selling) Promotional tools (Sales Promotion) Promotional tools (Public Relations Promotional tools (Direct Marketing) Promotional mixes (IMC).

1.15k views • 28 slides

Organization

Organization. Creative Leader TIKI. Creative Leader TIKI. Creative Leader TIKI. Integrated Marketing Communication. Creative Leader TIKI. Creative Leader TIKI. Creative Leader TIKI. Creative Leader TIKI. Creative Leader TIKI. Creative Leader TIKI.

372 views • 28 slides

X EVENT ENTERTAINER PVT. LTD.

X EVENT ENTERTAINER PVT. LTD. Background. We introduce ourselves as one of the young and dynamic names engaged in all type of promotional activities and Events Managements. We provide People, Ideas & Solutions ,which are strategically executed by young, talented & Dynamic Professionals.

343 views • 25 slides

Challenges of Strategic Communication

Challenges of Strategic Communication . Treatment. Strategic communicators need to become less reliant on traditional marketing tactics and pursue more aggressively a new generation of tools Traditional marketing is not going away

533 views • 24 slides

New Research on Public Relations as a Global Strategy Function

New Research on Public Relations as a Global Strategy Function. James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA. Types of Public Relations Research. Research IN public relations. Used by practitioners in their work.

698 views • 24 slides

The Google Online Marketing Challenge: Compelling Experiential Learning

The Google Online Marketing Challenge: Compelling Experiential Learning. Jamie Murphy Murdoch Business School. Overview. Google AdWords and AdSense Google Online Marketing Challenge Judging Questions and answers. ADWORDS AND ADSENSE. Google AdWords.

356 views • 24 slides

Introduction to Advertising History and Roles

Introduction to Advertising History and Roles. What is Advertising?. Advertising is:. Paid, Nonpersonal Communication From An Identified Sponsor Using Mass Media to Persuade or Influence an Audience. Advertising is:. structured and composed nonpersonal communication of information,

556 views • 17 slides

Chapter 14 Objectives

Chapter 14 Objectives. After reading Chapter 14, you will be able to: Describe the characteristics of the major physical (off-line) and digital (online) media. Differentiate among broadcast, print, narrowcast, and pointcast electronic media.

296 views • 16 slides

COM 302 GENIUS Real Education Real Results/com302geniusdotcom

COM 302 Week 1 Individual Assignment Marketing Communications Process COM 302 Week 2 Learning Team Assignment Advertising Media Mix COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM 302 Week 3 Learning Team Assignment Building New Brands COM 302 Week 4 Learning Team Assignment Direct Marketing COM 302 Week 5 Individual Assignment Internet Based Marketing Blog COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion

147 views • 10 slides

COM 302 GENIUS The power of possibility/com302geniusdotcom

FOR MORE CLASSES VISIT www.com302genius.com COM 302 Week 1 Individual Assignment Marketing Communications Process COM 302 Week 2 Learning Team Assignment Advertising Media Mix COM 302 Week 2 Individual Assignment Sales Promotion and Advertising COM 302 Week 3 Learning Team Assignment Building New Brands

176 views • 10 slides

Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective

Perceptions of Integrated Marketing Communications: a Chinese ad and PR agency perspective . Overview: Integrated marketing communication (IMC) - an explanation A model for IMC Stages of IMC development IMC on a global scale IMC on the Chinese market.

237 views • 9 slides

Chapter 16 INTERNATIONAL PROMOTION DECISIONS

Chapter 16 INTERNATIONAL PROMOTION DECISIONS. INTEGRATED MARKETING COMMUNICATION. Integrated Marketing Communication (IMC) defined Product, price, promotion, distribution must convey/reinforce the same message

601 views • 8 slides

052320 Event Marketing

384 views • 7 slides

COM 302 Empower Learning/ indigohelp

COM 302 is an online course which provides you to get best results.

149 views • 6 slides

Recap

Recap. Define advertising and explain its key components Discuss the roles and functions of advertising within society and business Identify the key players and their roles in creating advertising Explain the different types of advertising

210 views • 0 slides