'Integrated marketing communications' presentation slideshows

Seminar 228.443: Language & Culture Advertising

Seminar 228.443: Language & Culture Advertising. Dr. Teri Shaffer Interim Director of the MBA Program Associate Professor of Marketing. Sources of Information. Bergh and Katz (1999), Advertising Principles: Choice, Challenge, and Change , NTC Business Books.

821 views • 65 slides

Digital, Interactivity and IMC: How They All Fit Together

Digital, Interactivity and IMC: How They All Fit Together. Don Schultz, Ph.D. Professor Emeritus-in-Service Medill Integrated Marketing Communications Dept. Northwestern University Izmir University 21 April, 2015. A Natural Question: What Is Medill IMC?.

851 views • 65 slides

Integrated Marketing Communication

Integrated Marketing Communication. Anuchit Sirikit D.B.A. Certified Professional Marketer(Asia Pacific). What is Marketing. Marketing Focuses on Exchange exchange Relationship Marketing relationship marketing superior customer value mass customization lifetime value .

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Chapter # 8

ENTREPRENEURSHIP DEVELOPMENT. Integrated Marketing Communications and Pricing Strategies. Chapter # 8. Integrated Marketing Communications and Pricing Strategies. It Pays to Advertise!.

642 views • 47 slides

IMC Overview and Brand-Equity Enhancement

876 views • 42 slides

Communicating Customer Value Advertising and Public Relations

Chapter 12. Communicating Customer Value Advertising and Public Relations. Define the five promotion mix tools for communicating customer value. Discuss the changing communications landscape and the need for integrated marketing communications.

1.2k views • 36 slides

Formulating Strategic Marketing Programs

Formulating Strategic Marketing Programs. Marketing Communications Management. Integrated Marketing Communications (IMC).

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Review

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Integrated Marketing Communications

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Slide 18-6

THE COMMUNICATION PROCESS. Promotional Mix. Integrated Marketing Communications (IMC). Communication. Source. Message. Channel of Communication. Receivers. Slide 18-6. FIGURE 18-1 The communication process. Slide 18-7. THE COMMUNICATION PROCESS. Encoding and Decoding. Encoding.

489 views • 25 slides

INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS

INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS. Chapter 1:. Relationship Between Promotion, the Promotional Mix, and Integrated Marketing Communications. PROMOTION Communication Process in Marketing Used to Create a Favorable Predisposition Toward: Brand of Product

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INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS

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? 2007 Thomson South-Western

Chapter One. Overview of Integrated Marketing Communications. ? 2007 Thomson South-Western. Chapter One Objectives. To introduce the topic of marketing communications (marcom) and identify the tools used by practitioners.

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Chapter 14

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 14. Integrated Marketing Communication Strategy. The Marketing Communications Mix. Advertising. Personal Selling. Any Paid Form of Nonpersonal Presentation by an Identified Sponsor.

843 views • 11 slides

Chapter 14

PRINCIPLES OF MARKETING 12th Edition Philip Kotler and Gary Armstrong. Chapter 14. Integrated Marketing Communication Strategy. The Marketing Communications Mix. Advertising. Personal Selling. Any Paid Form of Nonpersonal Presentation by an Identified Sponsor.

537 views • 11 slides

Integrated Marketing Communications

Integrated Marketing Communications. Pickton and Broderick (2001). Clarity Consistency Continuity Complementary Communications. Economical Efficient Effective Enhancing. The basics of IMC. Integrating what?. Agencies (all organisations involved in planning and implementing)

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Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC). Background. Varying terminology: New advertising, one-to-one marketing, integrated marketing, etc.. It has emerged naturally mainly due to changes in three main areas: - The market place - Media and Communications - Consumers

145 views • 9 slides