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A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010

A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010. Contents. Why The deliverables How Current status Some digital applications The data in action New for TouchPoints 3 Summary. Why?. Why TouchPoints ?. New Communications Reality:

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654 views • 47 slides

Platforms and Technology

Platforms and Technology. How might UK DTR penetration develop over time?. Merrill Lynch forecast. Starcom forecast. Jupiter Research forecast. Actual DTR Penetration*. Source: Sky *Actual DTR Penetration as of 30/04/2008. Digital platform penetration. Free Satellite: 1.2%. Cable: 6.2%.

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204 views • 8 slides

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Ipa touchpoints hub survey - PowerPoint PPT Presentation

A Digital View of IPA TouchPoints Presentation to the AOP and IAB 27 th of April 2010

Platforms and Technology