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New scents - PowerPoint PPT Presentation

Irwin/McGraw-Hill

C H A P T E R T W E L V E . MANAGING PRODUCTS AND BRANDS. Irwin/McGraw-Hill. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Explain the product life cycle (PLC) concept and relate a marketing strategy to each stage.

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796 views • 37 slides

Brand Marketing

Brand Marketing . Managing product and brands. The Product Life Cycle Concept. Products, like people, have been viewed as having a life cycle. The concept of the product life cycle describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.

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398 views • 14 slides

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New scents - PowerPoint PPT Presentation

Irwin/McGraw-Hill

Brand Marketing