'Nontraditional marketing' presentation slideshows

Marketing Management

Marketing Management. Spring 2003. Some Abouts. About me About this course About the textbook About the assignment About class participation About the exam. Text Structure. Marketing environment The marketing process The consumer

2.49k views • 214 slides

Chapter 12 Customer-Driven Marketing

Chapter 12 Customer-Driven Marketing. Learning Goals. Outline the basic steps in developing a marketing strategy. Describe the marketing research function. Identify and explain the methods available for segmenting consumer and business markets. Outline the determinants of consumer behavior.

427 views • 27 slides

Introduction to Marketing

262 views • 17 slides