100+ Positioning maps PowerPoint (PPT) Presentations, Positioning maps PPTs

Positioning maps - PowerPoint PPT Presentation

Learning Objectives

Learning Objectives. 3.1 Understand how customer, competitor, and company analyses (i.e., the 3 Cs) help to develop a customer-driven services marketing strategy. 3.2 Know the key elements of a positioning strategy (i.e., STP) and explain why they are so crucial for service firms.

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214 views • 21 slides

Defining the Concept of Positioning

Defining the Concept of Positioning. Charles Blankson, Ph.D. Department of Marketing & Logistics. Introduction.

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414 views • 13 slides

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Positioning maps - PowerPoint PPT Presentation

Learning Objectives

Defining the Concept of Positioning