'Product specific goals' presentation slideshows

Chapter 4

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK. Chapter 4. The Consumer as an Individual. Learning. Needs wants, and desires. Tension. Drive. Behavior. Goal or need fulfill- ment. Cognitive processes. Tension reduction. Figure 4.1 Model of the Motivation Process. Types of Needs.

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Chapter 4

511 views • 28 slides

The Consumer as an Individual

The Consumer as an Individual. Learning. Needs wants, and desires. Tension. Drive. Behavior. Goal or need fulfill- ment. Cognitive processes. Tension reduction. Figure 4.1 Model of the Motivation Process. Types of Needs. Innate Needs

744 views • 27 slides