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Promotion mix strategies - PowerPoint PPT Presentation

Integrated Marketing Communication

14. Integrated Marketing Communication. Definition. The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Integrated Marketing Communications.

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3.15k views • 32 slides

Chapter 14

Chapter 14. Customer Value Integrated Marketing Communications Strategy. Relationships.

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332 views • 24 slides

Communicating Customer Value

Communicating Customer Value. Agenda. The Promotion Mix Integrated Marketing Communications The Communication Process Effective Marketing Communication. Promotion Budget/Mix Socially Responsible Marketing Communication. Promotional Mix. The five major promotional tools are: Advertising

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995 views • 20 slides

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Promotion mix strategies - PowerPoint PPT Presentation

Integrated Marketing Communication

Chapter 14

Communicating Customer Value