'Psychographic segmentation' presentation slideshows

Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning. Segmentation, Targeting & Positioning. Concept of Market Segmentation Market segmentation is the process of dividing a potential market into distinct sub-markets of consumers with common need and characteristics Benefits of Market Segmentation

964 views • 50 slides

Chapter 6 Personality and Lifestyles

Chapter 6 Personality and Lifestyles. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Jackie & Hank. How do Jackie, Hank, and Debbie want to spend their bonus money? Why does Hank think of Debbie as a couch potato?

573 views • 40 slides

Chapter 6 Personality and Lifestyles

Chapter 6 Personality and Lifestyles. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Opening Vignette: Jackie & Hank. How do Jackie, Hank, and Debbie want to spend their bonus money? Why does Hank think of Debbie as a couch potato?

692 views • 36 slides

Applied Mareking

Applied Mareking. What is a market segment?. A market segment consists of a group of customers who share a similar set of needs and wants. Segmenting consumer markets. 1. 2. 3. 4. Geographic. Demographic. Psychographic. Behavioural. Geographic segmentation. Region of the world

443 views • 34 slides

Personality and Lifestyles

Personality and Lifestyles. Consumer Behavior on the Couch: Freudian Theory. Freudian Systems: Id: Oriented toward immediate gratification Pleasure principle: Behavior is guided by the primary desire to maximize pleasure and avoid pain The id is selfish, illogical, and ignores consequences

618 views • 33 slides

Personality and Lifestyles

By Michael R. Solomon. Personality and Lifestyles. Consumer Behavior Buying, Having, and Being. Consumer Behavior on the Couch: Freudian Theory. Freudian Systems: Id: Oriented toward immediate gratification

725 views • 33 slides

UNDERSTANDING the MARKET ENVIRONMENT: SEGMENTING, TARGETING and POSITIONING

UNDERSTANDING the MARKET ENVIRONMENT: SEGMENTING, TARGETING and POSITIONING. China is an attractive target market for many companies because of its huge population --- Kotler et al.2006. Segmentation : breaking down of a diverse, heterogeneous markets.

544 views • 25 slides

Presents AD-Times

Presents AD-Times. Vision: We shall offer brands that enhance the appeal and nourishment of hair and skin through distinctive products and services based on the goodness of coconut, other natural substances and the underlying science of hair care and skin care.

401 views • 22 slides

International consumers: segmentation

333 views • 19 slides

Global Marketing Management

Global Marketing Management. Segmentasi, Targeting and Positioning. Memahami tujuan dan kegunaan segmentasi pasar global Mengetahui pendekatan dalam segmentasi pasar global dan menggunakan kriteria segmen pasar yang berbeda untukmenentukan target pasar

452 views • 18 slides

Economy

Culture . Economy. Product. P rice . Consumer Needs . Law . P romotion . P lace . Competition . Technology . What was the answer? . A low-cost, high-quality plastic watch low cost means high volume high volume permits economical automation

333 views • 17 slides

EXAMPLES OF MARKET SEGMENTATION

EXAMPLES OF MARKET SEGMENTATION. Examples of market segmentation. Men's shoes. Ladies shoes. Children's shoes. Gender segmentation. trousers for men. Skirt for women. Food. Psychographic segmentation. High price. Medium price. Low price.

437 views • 16 slides

Marketing For BANK PO/ MBA/BBA & other Competitive Exams

Marketing For BANK PO/ MBA/BBA & other Competitive Exams. Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information. Segmentation, Targeting & Positioning. Overview: Segmentation, Targeting & Positioning. Market Segmentation - Principles. Segmentation Variables

305 views • 16 slides

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281 views • 15 slides

TYPES of TOURIST Chapter Contents

TYPES of TOURIST Chapter Contents. I. Segmentation: By d efinition II. Segmentation Methods Segmentation by purpose Psychographic ( cognitive-normative ) Interactional III. The Needs and Impacts of Different T ypes of Tourists

677 views • 14 slides

8 Identifying Market Segments and Targets

258 views • 13 slides

Market Strategies

253 views • 12 slides

segmentation

segmentation

442 views • 11 slides

Marvin Ryder Assistant Professor, Marketing & Entrepreneurship

MBA P715 Entrepreneurship Week 5. Marvin Ryder Assistant Professor, Marketing & Entrepreneurship. Definition of Marketing.

280 views • 11 slides

Intro to Adv 2019 - Session 3

Understanding the Customer and Consumer part.1

496 views • 9 slides