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Value Chain Management: Channels of Distribution, Logistics, and Wholesaling

Value Chain Management: Channels of Distribution, Logistics, and Wholesaling. What is a Distribution Channel?. Series of firms or individuals that facilitates the movement of a product from the producer to the final customer Direct Indirect. Functions of Distribution Channels.

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CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling

M A R K E T I N G. Real People, Real Choices. CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling. Chapter Objectives. Understand the concept of the value chain & elements in a supply chain

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Value Chain Management: Channels of Distribution, Logistics, and Wholesaling

CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, &amp; Wholesaling

CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling