SEMA achieved increased productivity, competitiveness and profitability by embracing
Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Business Environment Case Studies CASE STUDY (20 Marks) SEMA achieved increased productivity, competitiveness and profitability by embracing the use of eLearning to provide tailored educational sessions in the fields of business, IT and business transformation skills. By offering greater flexibility for the delivery of educational material, the disruption to business operations was minimized and staff members had the opportunity to progress at their own pace. From a sustainability perspective, the delivery of eLearning modules on demand through the internet has provided SEMA with a number of opportunities to reduce the carbon emissions associated with: • Travel to training courses. • Hiring of training facilities. • The provision of paper related course material. • IT related book resources. The use of eLearning practices can be implemented within any organization, regardless of size, language or location. Though the environmental benefits associated with less travel and paper consumption are becoming increasingly important, it is the increase in staff retention and productivity that provides the strong business case for organizations to make the change to eLearning practices. Featured Organizations SEMA is a leading Direct Marketing, Consulting and IT Business Solutions group with the largest 100 percent privately owned direct mail operation in Australasia. Skill Soft is a leading provider of on demand eLearning and performance support solutions for global enterprises, government, education and small to medium size businesses A high level of staff turnover was leading to significant costs associated with maintaining staffing levels and associated training. This was in turn impacting quality, job knowledge, turnaround times, system knowledge and placing a significant strain on management staff. Due to the costs involved, investment in training was low across the board and was only provided to key staff members. Those staff that did receive training were off site for up to five days in order to participate in training, which in turn impacted the operational departments and was not flexible enough to meet SEMA’s client needs. The Proposed Solution SEMA embraced the eLearning programs that are offered by Skill Soft in order to provide tailored educational sessions across the fields of business, IT and business transformation skills. All courseware is provided to SEMA staff online via the internet and has enabled SEMA to offer a wider range of educational information to a larger number of staff. 2 SEMA Page 7 What Were the End Benefits? (Efficiencies, Productivity, Financial, Cultural or Other) The key benefits achieved were: • 822 percent Return on Investment (RoI). • Average staff tenure increasing to 2.8 years and growing. This has allowed SEMA to keep key skills and knowledge in house and has provided a stable platform to both increase competitiveness and profitability Answer the following question. Q1. How did SEMA achieve increased productivity, competitiveness and profitability in business? Discuss. Q2. Give your views on the case. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
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