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Single city don - PowerPoint PPT Presentation

Course plan 1

Course plan 1. Session 1 a) Course introduction b) Cross-cultural consumer behaviour Textbook: Chapters 1, 2, 3 and 4 (please focus on chapter 4) Session 2 Standardization vs. adaption 1 Textbook: Chapters 5, 6, 8 From the text collection: Theodore Levitt: The Globalization of Markets

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Single city don - PowerPoint PPT Presentation

Course plan 1