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Successful direct marketing program - PowerPoint PPT Presentation

DIRECT MARKETING Chapter-1

DIRECT MARKETING Chapter-1. Definition Of Direct Marketing Direct Marketing is the interactive use of advertising media to stimulate an (immediate) behavior modification in such a way that this behavior can be tracked , recorded , analyzed and stored on a database for future retrieval and use.

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What is the Best Time to Reach Consumers with Financial

Timing matters because customers act at the moment when they need something. Not before, not after, but when they need it. So timing your programs to coincide with times of need for specific products and services is critical. For more details visit: http://www.mailing-lists-direct.com/

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Successful direct marketing program - PowerPoint PPT Presentation

DIRECT MARKETING Chapter-1

What is the Best Time to Reach Consumers with Financial