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Attitudes

Attitudes. Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object -- a brand, a brand name, a service, a service provider, a retail store, a company, an advertisement, in essence, any marketing stimuli. Opinions

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Measurement

Measurement. To collect data, you need to have something to measure. Measurement is the process of assigning numbers or scores to characteristics or attributes of the objects or people of interest. Variables.

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Techniques comparative scales non - PowerPoint PPT Presentation

Attitudes

Measurement