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Turtle wax rain dance - PowerPoint PPT Presentation

Differentiation and Positioning

Differentiation and Positioning. 7. Discussion Question. 1. What are the basic generic competitive strategies? How do firms differentiate their themselves from one another?. Generic Competitive Strategies Exhibit 7.1. Competitive Advantage. Competitive Scope.

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Product-Mix Strategies

Product-Mix Strategies. PRODUCT MIX. What are some Major Product Mix Strategies?. PRODUCT MIX AND PRODUCT LINE. The product mix is the full list of all products offered for a sale by a company. A product mix has two dimensions: Breadth (Width) - Different lines.

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1.32k views • 15 slides

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Turtle wax rain dance - PowerPoint PPT Presentation

Differentiation and Positioning

Product-Mix Strategies