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Chapter 4: Marketing on the Web

Chapter 4: Marketing on the Web. Electronic Commerce, Sixth Edition. Objectives. In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments

606 views • 43 slides

Chapter 4: Marketing on the Web

Chapter 4: Marketing on the Web. Electronic Commerce, Seventh Annual Edition. Objectives. In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments

538 views • 43 slides

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39 views • 3 slides