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The Story

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The Story

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  1. Created by a longstanding family partnership between Italy’s Franceschi family and the Terlato family from the United States, Mazzoni wines are the perfect confluence of old and new world techniques guided by the solid foundation of family values and a desire to create world class wine today and for future generations. From left: Alessandro Bindocci (MAZZONI winemaker), Fabrizio Bindocci, Anthony J. Terlato, John Scribner, LeopoldoFranceschi, Bill and John Terlato

  2. The Story • 1975 – Mr. Anthony Terlato is visiting Italy looking for the best Brunello di Montalcino • Mario Cortevesio winemaker and maestro assaggitore(master taster) joins Mr. Terlato for a review of the best Brunello’s • After tasting about 20 different wines, Il Poggione is deemed the very best so they venture to the winery • Mr. Terlato introduces himself as an importer and the gentlemen (PieroTalenti) at the door responds, “We are not interested in selling our wine in the United States” • Clemente Franceschi (Leopoldo’s father) invites them in as it is cold and raining outside • The meeting closes with Clemente stating to Mr. Terlato, “Young man, I’m giving you the wine because you have been here for three hours and never once asked for the price” • The Terlato’s and Franceschi’s have been working together ever since to form the longest partnership in the Terlato portfolio Source: “Taste – A Life in Wine” by A. Terlato; pp 133-134

  3. LeopoldoFranceschi • Born in 1958 to Franca Mazzini and Clemente Franceschi. • Following his studies, Leopoldo was employed as the Director of Foreign Exchange with a bank in Switzerland. • He later returned to Italy, where he studied viticultural practices and oenology. • In 1988, he began work with his family business at Tenuta Il Poggione, performing every type of duty.

  4. Fabrizio Bindocci – Il Poggione Winemaker • Born in Sant’Angelo in Colle in 1955, Fabrizio’s family has worked for the Franceschi family for four generations. • Fabrizio graduated from university in 1976 with a degree in agriculture and studied as an apprentice under the famous winemaker, PieroTalenti. • He became Il Poggione principal winemaker in 1999.

  5. Alessandro Bindocci – Mazzoni Winemaker • Fifth generation of the Bindocci-Franceschi partnership • Received masters degree in enology at the prestigious University of Pisa in 2005. • Has worked side by side with his father winemaker Fabrizio Bindocci of Il Poggione (mentored by legendary winemaker PieroTalenti) • Brings 21st century technology and style to one of Brunello’soldest and greatest estates.

  6. Montalcino, Tuscany • Medieval township with 500 year history in grape growing • Orcia River Valley provides unique macroclimate • Warmer, drier weather than neighboring areas • Protected by Mt. Amiata from rain and hail • Sea breeze from west helps minimize humidity providing excellent ventilation • Warm days and cool evenings allow grapes to ripen to perfection • 10 miles in diameter with approximately 60,000 acres of vineyards

  7. Estate Vineyards • Located in southwest portion of famous Brunello zone • Sangiovese selected from varying altitudes (150-450 meters) • Merlot from higher elevations (400 meters) where cooler temperatures prevail • All vineyards benefit from southern exposure • Vines typically range 10 to 20 years in age

  8. 2009 Super Tuscan • Vintage: 2009 • Varieties: 72% Sangiovese, 28% Merlot • Vineyards: Southern exposed vineyards located in the southwest portion of Brunello region. All vineyards range between 10 to 12 years in age and are located at various elevations: Sangiovese between 150 and 450 meters above sea level, and Merlot at 250 meters • Vinification: 10 days submerged cap fermentation at controlledtemperatures of78-82˚ F. • Aging: 12 months in French oak; 50% in large barrels and 50% in second vintage barriques • Alcohol: 13% • Winemaker’s Notes • Aroma: Fruity notes of red berry fruit, plums, blackberry, balsamic notes, sweet spices, tobacco leaf and liquorice • Taste: Warm, soft, intense and balanced, with elegant tannins, good acidity and a long finish

  9. Live Like An Italian!www.livelikeanitalian.com

  10. Unique Selling Points • Terlato-Franceschi Partnership – Specially created by two respected and pedigreed wine families with expertise in each varietal • Estate Bottled–Only 100% Bottled wine of the highest quality is reserved for the Mazzoni label. • A Super Tuscan and now Piemonte Barbera – The new Piemonte Barbera is due to launch in February, 2012. This new wine will follow in the same great footsteps as the Super Tuscan but with wine from Piemonte; the famous DOC zone know for producing the world’s best Barbera’s! • The Bottle – Not only is the wine exceptional but the package itself is modern/contemporary and aimed perfectly towards the new/emerging wine consumer

  11. NEW PRODUCT LAUNCH February, 2012 12

  12. 2009 MAZZONI Barbera • Vintage: 2009 – DOC • Varieties: 100% Barbera • Vineyards:Southern exposed single vineyard, 10 years in age located at 350 meters above sea level. The soil is rich in clay. The vineyard follows the maximum slope and the density is 4500 vines/hectare, Guyot-trained. • Vinification: 15 days of maceration at controlled temperature on horizontal tanks, with daily remontage (pump over) and full contact between the skins and the fermenting must. Once the alcoholic fermentation is over, the wine is kept at optimal condition in order to allow a fast start for the malolactic fermentation. This helps to preserve the freshness of the aromas and the structure of the wine. The wine is unoaked. • Alcohol: 13% • Winemaker’s Tasting Notes • Taste: Intense ruby red in color, it boast explosive flavors of ripe black fruit, mushroom and forest floor. On the palate it is full bodied and long lasting, also thanks to its good and balanced acidity, an essential characteristic to the Barbera.

  13. Features & Benefits 14

  14. Point-Of-Sale Material Display Card POShas been produced and available through NA for ordering by market Bottle Necker Tasting Card 15

  15. Barbera Definitions • d’Alba: Barbera d'Alba DOC is located in Italy's northwestern region Piedmont. The zone includes the Langhe hills around the town of Alba, overlapping the same zones as Barolo and Barbaresco also extending into the Roero zone. All aspects of the wine growing, making and bottling must take place in the d’Alba municipality. • d’Asti:Barbera d’Asti is one of the most famous DOCs in Italy's north-western Piedmont wine region. It was upgraded to its DOCG classification in 2008, adding to Piedmont's already impressive array at this highest level of Italian wine classification. The Barbera d'Asti title cover the area around the town of Asti, and exclusively focuses on red wines made from Barbera. All aspects of the wine growing, making and bottling must take place in the d’Asti municipality. • What this means for Mazzoni Barbera: • MAZZONI:A 100% Barbera from the Piemonte region in the DOC zone. This wine is grown and made in Piemonte but it is bottled in Montalcino (Il Poggione estate) for quality control purposes. Since the wine is bottled outside of the Piemonte region it cannot be classified with the d’Alba or d’Asti designation. 16

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