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ADVANTAGE OF SEO(SEARCH ENGINE OPTIMIZATION)
CONTENT WHAT ISSEO NEED OFSEO SEARCH ENGINE INMARKET SEARCH ENGINE MARKETSHARE SEOTOOLS SEO TECHNIQUES ANDSTRATEGY SERP ADVANTAGES ANDDISADVANTEGES CONCLUSION
WHAT ISSEO SEO stands for “search engine optimization.” It is the process of gettingtraffic from the “free,” “organic,” “editorial” or “natural” search results on searchengines.
NEED OFSEO SEO helps to ensure that a site is accessible to a search engine and improvesthe chances that the site will be found by the searchengine. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by auser.
SEARCH ENGINE IN MARKETLIKE GOOGLE YAHOO BING ASK YANDEX
SEARCH ENGINE MARKETSHARE Google: 85.82%(85.38%) Yahoo!: 6.58%(6.99%) Bing: 6.39%(6.39%) AOL: 0.46%(0.46%) DuckDuckGo: 0.35%(0.37%) Other: 0.4%(0.42%)
SEOTOOLS SEM RushRocks! Free FirefoxExtensions Free Web-based SEOTools Listings of additional SEO tools bycategory
SEOTECHNIQUES Audit Your SiteFramework Data Research Via End UserValue Create More Optimized LandingPages Make Your Site Responsive andMobile-Friendly Double Your InfographicPower Implement Latent SemanticIndexing Spy and Target Competitor’s LiveKeywords
SEOSTRATEGY :DEFINE YOUR TARGET AUDIENCE AND THEIRINTERESTS START CREATING RECOMMENDATIONS IN YOUR STRATEGYDOCUMENT Categorized KeywordResearch DefineCompetitors Prioritize andSummarize Must-have SEORecommendations
SERP A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search enginein response to a keywordquery, although the page may also contain other results such asadvertisements
ADVANTAGES OFSEO BrandAwareness Increased siteusability Costeffectiveness ROI Increased traffic
CONCLUSION The importance of search engine optimization is primarily the fact that it improves the visibility of your website. In modern business, visibility is everything if you want to go ahead. People have to be able to find you and this is not an easy task, having in mind the number of competitors, i.e. those who want to be positioned for the same keywords.
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