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Effective Outbreak Management

Module 1 IHR Risk Communication Capacity: Transparency and First Announcement of a Real or Potential Risk. Early Detection. Rapid Response. Control Opportunity. Effective Outbreak Management. CASES. DAY. Effective Outbreak Management.

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Effective Outbreak Management

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  1. Module 1IHR Risk Communication Capacity: Transparency and First Announcement of a Real or Potential Risk

  2. Early Detection Rapid Response Control Opportunity Effective Outbreak Management CASES DAY

  3. Effective Outbreak Management • Proactive announcement of real or potential risk: • Increases surveillance • Protective behaviors • Reduces confusion • Gather scarce resources CASES DAY

  4. First Announcement

  5. "The Unknowns" Lack of information will raise anxiety/panic Media will sensationalize information gaps Uninformed "experts" will speculate Say nothing, hope nothing happens Needless economic harm Loss of control Transparency – the case against The Case Against Transparency

  6. Rumorswill fill information vacuum If media announce, undermines trust Withholding information is more frightening Public accepts uncertainty and changing risk assessment Encourages protective behaviors/surveillance Describe the situation before others do Emergencies can't be hidden Transparency increases control Transparency -- the case for The Case For Transparency

  7. Japan Radiation Crisis • Tokyo Electric Power Company’s (TEPCO) late apology • Initial information released was disjointed and incomplete • Chief Cabinet Secretary: “We could have provided information faster.”

  8. Japan Radiation Crisis • Public recognized lack of transparency • “Not knowing is our biggest fear.” • Missed opportunity to gain trust

  9. How do you decide whether or not information should be released publicly? Will the release of this information: help the affected community protect itself? impact an economic sector? stigmatize a population? make the government "look bad"? introduce potential legal liability? Transparency in Practice

  10. IHR Risk Communication Capacity: Transparency and effective information dissemination Establish a decision-making approach for public communication during emergencies Enshrine that approach in a guideline, policy or law Ensure it is part of emergency management system through training, exercises, leadership endorsement Transparency in practice Transparency in Practice

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