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Social Selling is the Name of the Game in Digital Marketing!

Social Selling is essentially networking with potential buyers on social media channels to cultivate new connections and find and target qualified leads.

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Social Selling is the Name of the Game in Digital Marketing!

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  1. SocialSellingistheName oftheGame inDigitalMarketing! W W W . S A L E S F O R L I F E . C O M

  2. 2019 Annual Report  02 Digitalization has completely revolutionized the buyer behavior. Today, buyers are not interested in cold calls or pushy salesmen. Sales reps need to connect with potential buyers to convert. And, social selling is proving to be a game-changer in this aspect! Before we delve into how social selling impacts the marketing scenario, let us understand what exactly social selling is? is essentially networking with potential buyers on social media channels to cultivate new connections and find and target qualified leads. Social selling

  3. Here Are Some Interesting Facts On Social Selling As per LinkedIn social sellers attract 45% more opportunities than their peers. They are 51% more likely to achieve quotas and outsell their non-social counterparts 78% of the time. Companies with consistent social selling processes are 40% more likely to hit sales revenues than non-social sellers. (Source: Sales for Life) 39% of B2B professionals said social selling reduced the time spent on researching potential leads while a third said they earned more leads with the strategy. 31% reported better relationships with clients. (Source: eMarketer)

  4. How Does Social Selling Work? The understanding your buyer. You need to find out their needs, their pain points, and everything else about them. first step in marketing today is Social media channels provide you all the data that you need about your buyers. You also need to find out the social channels they use and the time at which they are active. After collecting all the data about your leads, you can strategize your marketing. You can create relevant content and share on channels they are active on and engage them. The most effective channel for B2B marketing is LinkedIn. As a marketer, you will need to build a strong personal brand on LinkedIn and share content that addresses the needs of your buyers. This will facilitate building relationships with your buyers.

  5. These relationships could eventually turn into purchase decisions. Social selling does not end at conversions. You can continue to nurture the relationships with your clients with the help of powerful content. In the current marketing scenario, social selling has proved to be one of the most effective means of marketing! info@salesforlife.com 905-502-5512 www.salesforlife.com

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