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Liquid Body Wash. Lauren Cochran Erica Moore. Category Definition. Category Role . High. Flagship. Cash Machine. Maintain. Core Traffic. Under Fire. Rehab. Low. High. Medium. Low. Category Assessment . Demographics.
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Liquid Body Wash Lauren Cochran Erica Moore
Category Role High Flagship Cash Machine Maintain Core Traffic Under Fire Rehab Low High Medium Low
Demographics • If the retailer is watching the demographics for their store and their categories, they should be trying to…
Category Tactics High > 30% Low < 30 % Price Gap with Manufacturer Brands Low <12% Private Label Share High > 12%
Category Review LAST YEAR THIS YEAR Up Body Wash Equate Image Essentials Studio 35 Dove Caress Nivea Olay Aveeno Equate Best Choice Personal Care Ology Studio 35 Up & UpAveenoNeutrogena Nivea Olay Ivory Caress Dove Suave St. Ives Lever2000 Axe Dial Tone Body Essence White Rain Zest Herbal Essences SoftsoapOrganixVitabathYardley Method