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Restaurant D 'Gladys homemade taste

Restaurant D 'Gladys homemade taste. Leidy Alejandra Castaño Pungo Constanza Jiménez Cristian Camilo Méndez Betancourt INGLES V UNIVERSITY OF CUNDINAMARCA . BACKGROUND FOUNDED: SINCE 2009 HOME BUSSINESS IDEA. IN THE SAME PLACE. THE SAME OWNERS. Characterization:

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Restaurant D 'Gladys homemade taste

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  1. Restaurant D 'Gladys homemade taste Leidy Alejandra Castaño Pungo Constanza Jiménez Cristian Camilo Méndez Betancourt INGLES V UNIVERSITY OF CUNDINAMARCA

  2. BACKGROUND FOUNDED: SINCE 2009 HOME BUSSINESS IDEA. IN THE SAME PLACE. THE SAME OWNERS

  3. Characterization: • Activity: sales and marketing of traditional foods in our country. • Size: small business. • Capital: private-individual. • Number of owners: 2 individual. • Product: product marketing typical Colombian prepared served to your table or address.

  4. OBJECTIVES • Strategic business planning • Strategic planning involves three activities • • The first is to develop a clear sense of improvement of the company. • • The second involves identifying strategic units owned by the company. • • The third demand adequate distribution of resources needed for the implementation of specific points.

  5. Mission • D`Gladys taste homemade, whose mission is to provide the city of Fusagasúga quality service and always with the best products of our region,

  6. vision • Being the best traditional Colombian food restaurant in the city of Fusagasúga, able to develop in each of our employees, their ability to innovate and create new results to the client.

  7. Marketing strategy • A professional website to represent you. • Have available the option of online booking. • do email marketing. • Platforms like Facebook. The community spends much time on the net and that is why we must address and start advertising through this medium. Displaying a virtual menu.

  8. TARGET •Socio-demographic criteria: people living in Fusagasúga in a range between 12-100 years old. •Socioeconomic criteria: people in any socioeconomic stratum, having an ability to pay according to our service. •Psychographic criteria: persons between good food tastes, in search of new sensations the time to enjoy the best time of day.

  9. Menu • menú at eachtable. • Customer loyalty cards with a promotion "for every 12 accumulated claims one free lunch Monday through Friday.“

  10. our menu design year 2014 is:

  11. Housespecials Chicken Stew…………………………………………………$ 15.000 • Chicken Stew…………………………………………………$ 15.000 • Fish Stew……………………………………………………..$ 12.000 • Rice with Chicken……………………………………………$ 12.000 • Fried fish………………………………………………………$ 13.000 • Baby beef……………………………………………………..$ 15.000 • Widower of capable…………………………………………..$ 18.000 • Grilled chicken breast………………………………………. $ 12.000 • Roast chicken …………………………………………………$ 15.000 • Catfish in sauce………………………………………………..$ 12.000 • Daily menu……………………………………………………...$ 6.000 • Tray paisa ………………………………………………………$ 8.000 • Chicken Soup …………………………………………………. $ 8.000 Restaurant D 'Gladys homemade taste Companions • French portion ....... ..................... $ 2,500 • Creole portion ................................ $ 2,500 • Banana portion .............................. $ 3,000 • Rice portion ................................... $ 2,000 • slices portion ............................... $ 2,000 beverages • Natural juices (water) ................... $ 1,500 - $ 2,000 • Postobón Soda ...................... $ 1,500 • Juices Hit .............................. $ 1,100 • Beer (Club Colombia) ................ $ 2,000 • Beer (Poker, Eagle) .............. $ 1,800 Disfrute de su plato

  12. Restaurant D 'Gladys homemade taste

  13. CONCLUSIONS The development of this project allows us to improve our creativity and strengthens our innovative spirit, providing knowledge for the career you are studying and become competitive professionals

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