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Optimizing Your Nexternal Catalog For the Search Engines

Optimizing Your Nexternal Catalog For the Search Engines. Presenter: Alex Gile. What are Organic Listings?. How do I Optimize My Nexternal Catalog to Rank Well in the Search Engines?. Setup a Domain Alias (shop.yourdomain.com).

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Optimizing Your Nexternal Catalog For the Search Engines

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  1. Optimizing Your NexternalCatalog For the Search Engines Presenter: Alex Gile

  2. What are Organic Listings?

  3. How do I Optimize My Nexternal Catalog to Rank Well in the Search Engines?

  4. Setup a Domain Alias (shop.yourdomain.com) Allows Nexternal to dynamically create a robots.txt file and sitemap.xml file. 2. Makes for a better transition. 3. Now a must for Google Merchant Center.

  5. Use Descriptive Product and Category Names Enhances keyword rich URLs. Anchor Link Text. Header Tags. Alt Tag.

  6. Customize Title Tags and Meta Descriptions for All Categories and Products Title Tag is the most important element in ranking algorithm. Title and meta description are displayed in SERPs (Search Engine Results Pages) Tricks

  7. Create Keyword Rich Product Long Descriptions Content is king – don’t just copy manufacturer’s description. Populate Short Description field even if not displaying.

  8. Use Keyword Rich Category Descriptions When You Can Many times a category screen is just a page with a bunch of product links, but these pages have the potential to rank well for broader terms.

  9. Optimize Image Names Example: ashworth-carry-bag.jpg Your products will rank better in Google Image Search

  10. Use Additional Categories and Related Products More paths to same product – increases importance of pages. Increases odds a search engine spider will find page. Creates a better consumer shopping experience!

  11. Visit Products/Export-Traffic Tools/Search Engine Friendly Catalog Preferences Populate Meta Description. Check the use Canonical Link box if transitioning from Nexternal Classic w/ Search Engine Friendly Catalog to Nexternal.NET.

  12. Turn on Customer Reviews Allows user to generate indexable content.

  13. Turn on Facebook Like Button Consumer endorsed pages are powerful. Public profiles could pass page rank and increase importance of product page.

  14. Setting Up Google Analytics Enter Google Analytic Account Id Install the same snippet of code on homepage. Use special link syntax when linking from web site to store.

  15. Google Analytics Continued <a href="http://store.firstfairway.com/golfers-survival-kit-p53.aspx" onclick="pageTracker._link(this.href); return false;">Golfer's Survival Kit</a>

  16. Google Webmaster Tools Verify Site Submit Store Site Map (shop.yourdomain.com/sitemap.xml)

  17. Questions?

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