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This presentation discusses the importance of search engine optimization (SEO) for crowdfunding sites. It explores SEO techniques, on-page and off-page optimization, and the long-term development of SEO. The presentation also provides a framework for analyzing SEO requirements and implementing SEO factors and criteria, such as content quality, keyword research, and link optimization.
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Development of Search engine optimization for Crowdfunding site Presented by KittidechImpaiboon ID: 5639427
What is Search Engine optimization? Why it’s so important? SEO vs SEM
SEO Technique • On page: • - Content • - Keyword • - Other factors such as domain name, website age, server, the website architecture, layout, URL, and maps, etc. • Off page: • Link • Social media • Violation: • Thin • Spam
Long term development Lack of information Problem of SEO Different website = Different criteria
Search Engine Optimization Framework Analyze Requirements ( Google Trend) Get Requirement Structure: - Optimize URLs. - Responsive web design. SEO factors/Criteria • Content&Keyword: • Content quality & fresh • Content header/paragraph • Keyword research Test and Implement Link: - Link Quality - Optimize internal link & Optimize external link
Content & Keyword Keyword research