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Key Author Strategies

Key Author Strategies . Cha – Cha – Changes!. Customer service is no longer about telling people how great you are.

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Key Author Strategies

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  1. Key Author Strategies

  2. Cha – Cha – Changes! Customer service is no longer about telling people how great you are. It’s about producing amazing moments in time, and letting those moments become the focal point of how amazing you are, told not by you, but by the customer who you thrilled. ~ Peter Shankman

  3. Expect to learn: • An essential organization strategy • A secret visibility strategy only the online savvy know about • Why a picture is now worth MORE than a thousand words.

  4. Create a Safe Online Documentation File

  5. Old School is Still Allowed TWITTER Username Password LINKEDIN Username Password Groups VIDEO Site Username Password Keep online site credentials in one place. FACEBOOK Username Password DOB URL profile URL fan page Groups

  6. Old School is Still Allowed BLOG Service/Site Username Password Cpanel Username Password PINTEREST Username Password WEBSITE URL Username Password Site Host Username password Domain Registrar Username Password

  7. The Digital Advantage LastPass.com

  8. Don’t: Ignore keeping your online site credentials organized Do: use a dedicated notebook or online service to stay organized

  9. Tagging For More Visibility

  10. What’s a TAG? A keyword or phrase that people would be likely to use when doing an online search for information on your topic. Keyword tags connect searchers and content

  11. Tag Power Keyword tags are what connect searchers to your content- use them in all of your online marketing material. Think: What are the top five search terms or phrases people would associate with my book/product? What would they type in Google to find it?

  12. Tag It - Type keywords into soolve.com for real time keyword search engine suggestions AND get great blog post ideas! Some keyword tags for authors: how-to interviews book sales history Career features radio autobiography publishing writers Authors fiction social networking nonfiction book reviews free books books list memoir self-help book blog Fiction Writers: use words related to the content of your stories

  13. Where To Put Tags? 1. Your Website Pages Place tags in the code of your Website. The most important website tags: Title Tag Meta Description Tag

  14. Website Tags on Google

  15. Where To Put Tags? 2. Your Blog Posts Place (1-3) keywords in the title, early text, and in bold in your post, AND in the keyword tagging area. Real Life Example: average print run for new romance author - 12/0

  16. Where To Put Tags? 3. Facebook Posts and Notes Google now notices keyword tags in your updates on social media. ***“Notes” is the Facebook Blog. Put keyword tags in the title and body of the Notes you write.

  17. Add the Notes App to your Facebook Page: Edit Page> Update Info> Apps> Notes> Edit settings> Add> Okay

  18. Image Hosting Power

  19. Three Step Process 1. Name your photos with keywords: No- 000-42l.jpg Yes- book-review-tips.jpg 2. Upload photos to image sites and add keyword tags. (Flickr, Photobucket, Pinterest) 3. Join Groups and upload your photos to them for back link visitor power Search engines can’t see images, so keyword tags “show” photos to the search engines.

  20. Image Hosting Strategy Join relevant groups. > Upload photos. > Title them with keyword phrases. > Put short descriptions with a link to your website. > Add your photos to the groups.

  21. Image Hosting Strategy Sends a STRONG link back to your website and gives you increased visibility!!!

  22. Authors - Take Action! 1. Keep your usernames and passwords safe 2. Tag your writing. 3. Upload “linked” photos to Image Hosting Groups.

  23. Bonus: Inexpensive keyword tag tool Google this phrase: “stealth keyword competition analyzer”

  24. For more tips and strategy visit icanlearnitnow.com (our mentoring site) Sign up for our newsletter.

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