1 / 5

Strategic Marketing Plan Overview

Strategic Marketing Plan Overview. Segment Branding. No Mans Land Newport is the expert at helping companies transition No Mans Land Market : Approximately 1 million companies 250,000 show sustained growth 30-100 employees: $5 million to $20 million in Revenue acute symptoms

shiela
Download Presentation

Strategic Marketing Plan Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Marketing Plan Overview

  2. Segment Branding No Mans Land Newport is the expert at helping companies transition No Mans Land • Market : Approximately 1 million companies • 250,000 show sustained growth • 30-100 employees: $5 million to $20 million in Revenue acute symptoms • 100 -250 employees legacy symptoms • Services Provided • “ CEO Advisory Services” • Access to Expert network Value Proposition to the Client • Proven Technology based Assessment and strategic Management tools addressing NML challenges “ Navigator” • Experience Sharing with Partners that can help the CEO make the strategic decisions on the 4ms that are critical to a successful transition through NML • Affordable $2500 -$6500 per month • Access to deep domain and industry expertise through expert network Middle Market PE Newport is an extension of the Sponsors Operating Partner bench • Market: Approximately 16,000 portfolio companies • 100 t0 500 employees 20 t0 100 million in Revenue • Approximately 2000 sponsors • Services Provided • Access to Expert Network • Independent Board members Value Proposition to the Client • Portfolio Reporting and Board Level management tools • Traqfast & 4M Navigator • Deep Domain and Industry Experience and Executive Resources • Partner recruiting empathizes prospects with experience in PE

  3. MarketingPartner Recruiting – Client Lead Generation In – Direct Touch Marketing • Individual • Institutional • Educate the Referral Source Events Direct In-Bound Marketing • Social Media & SEO • Web-site content integration ( Affinity Partners i.e. INC, ECP and Newport) • HubSpot • LinkedIn • Blogs and Thought leadership • Affinity Marketing with Navigator Tools: • Licensed use of Tools: Navigator and Traqfast to affinity partners • Joint Event Marketing targeting No Mans Land

  4. Execution Imperatives • Web Content and SEO integration – across all organizations including affinity partners • Finalize Affinity Marketing Partners and launch Marketing programs • INC • McGladry • Establish Individual Touch programs in each office • Kick-off Partner wide Pipeline review • JV GersonLehrman • Finalize voting proxy move Dave to 4-M Navigator Board

  5. Doug & DaveSpecial Focused Meetings • Tom Walton – Gary Kunkle • Amal Chaudri - Traqfast • Steve Wilkerson • George Gendron – Michael Hopkins

More Related