Gellan gum market analysis | Coherent Market Insights

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2. GELLAN GUM MARKET ANALYSIS • Gellan Gum Market Report, by Product Type (High Acyl Content and Low Acyl Content), by Application (Food & Beverages (Bakery & Confectionery, Dairy Products, Meat & Poultry, Sauces & Dressings, and Beverages), Pharmaceutical, Cosmetics & Personal Care, and Others (Biotechnology and Others)), and by Region (North America, South America, Asia Pacific, Europe, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027

3. Gellan gum, a viscous soluble fiber that is produced by the bacteria Sphingomonas elodea from glucose (corn starch) or lactose (cheese whey). Gellan gum acts as an additive for binding, texturizing or stabilizing foods. Gellan gum has similar properties compared to other gelling agents such as carrageenan, guar gum, xanthan gum, and agar-agar. Gellan gum has application in the food and beverage industry and pharmaceutical industry. • The demand for gellan gum is expected to increase over the forecast period, owing to increasing application of gellan gum in food and beverage industry, coupled with various advantages offered by gellan gum over other gelling agents such as effectiveness in less concentration.

4. On the basis of product type, high acyl content segment is expected to witness significant growth over the forecast period, owing to high solubility properties and its capability to withstand high temperature up to 80°C by producing a flexible elastic gel. Moreover, high acylgellan gum is used as a suspension agent in milk products, plant-based protein drinks, fruit juices, and other beverages. • Moreover, rising disposable income and increasing consumer preference for vegan and environment friendly food is expected drive growth of the global gellan gum market. Increasing consumption of gellan gum in end-use applications, owing to rising per capita GDP and consumer spending, especially in emerging economies such as India and China is expected to increase revenue of the gellan gum market. For instance, according to the India Brand Equity Foundation (IBEF), the per capita GDP of India is expected to reach US$ 3,273.85 by 2023 from US$ 1,983 in 2012.

5. Furthermore, gellan gum is approved by the U.S. Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) for usage in organic foods. According to the FDA, gellan gum can be safely used as a direct food additive for human consumption. Gellan gum (E 418) is authorized as a food additive in the European Union (EU) in accordance with Annex II and Annex III to Regulation (EC) No 1333/2008 on food additives.

6. Key players in the gellan gum market are adopting strategies such as business and capacity expansions, in order to strengthen their foothold in the global market. For instance, in November 2018, CP Kelco, Incprominent manufacturer of gellan gum announced plans to expand its production capacity at various locations. In 2018, the company announced addition of gellan gum production capabilities at its facility in Wulian, China. This is expected to strengthen company’s market presence in Asia Pacific. • The global gellan gum market was valued at US$ 153.4 Mn in 2018, and is expected to exhibit a CAGR of 11.8%, in terms of revenue over the forecast period (2019-2027), to reach US$ 416.1 Mn by 2027.

7. Figure 1. Global Gellan Gum Market Share (%), By Region, 2018

8. North America accounted for the largest revenue share of 38.1% in the global gellan gum market in 2018, whereas Asia Pacific is expected to witness significant growth during the forecast period. In Asia Pacific, emerging economies such as India and China are expected to exhibit significant growth in the gellan gum industry, owing to expansion strategies adopted by key players in order to expand their product portfolio in the region. For instance, in May 2019, CP Kelco, a leading producer of natural ingredients announced plans to invest in the expansion of its gellan gum production capacity in Asia Pacific. Moreover, the expansion project include enhancing company’s production capabilities at Wulian, China.

9. Figure 2. Global Gellan Gum Market Share (%), By Application, 2018

10. Based on application, food & beverages segment held dominant position in the market, and accounted for 72.9% revenue share in the global gellan gum market in 2018. In 2018, among food and beverage segment, bakery and confectionary sub-segment accounts for highest consumption of gellan gum globally. For instance, according to the Ministry of Food Processing Industries of Government of India, the bakery market in India was valued at US$ 5,977 million in 2016, and is expected to exhibit at a CAGR of 10.98% during 2016-2020 to reach US$ 8,576 million by 2020. • Major players operating in the global gellan gum market include DSM, CP Kelco, H & A Canada Inc., Nanjing Joyfulchem Co., Ltd., DanchengCaixin Sugar Industry Co. Ltd., Zhengzhou Cinogel Biotech Co., Ltd., Hangzhou Gellan Solutions Biotec Co., Ltd., DuPont, HebeiXinhe Biochemical Co. Ltd, and Nutricorn Co., Limited.

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