5 Reasons Why SEO Campaigns Fail

1. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 5 Reasons Why SEO Campaigns Fail

2. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 MAKING SEO WORK FOR YOUR LAW FIRM • The goal of SEO—we’re told—is positioning your website to come up on the first page of search results so that people will find you quickly and select your firm over the competition. • If you get this SEO thing right—and invest significantly in a winning strategy created by an law firm SEO expert—you will see a substantial increase in website traffic. • The little secret SEO vendors won’t always tell you? The key to a meaningful and successful SEO strategy isn’t traffic; it’s conversion.

3. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 REASONS WHY SEO CAMPAIGNS FAIL • A successful SEO strategy is like any other investment you make in your business. It must generate a return that’s greater than the time, money, and resources you allocate to it. • Want to increase the impact of your SEO strategy and leverage the power of search to increase lead generation and grow your firm? • Evaluate your digital strategy for the following issues and focus on correcting them. The time and money you spend in this effort will create a significant return.

4. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 1. CONVERSION ISSUE: POOR QUALITY CONTENT • Conventional SEO strategy uses keywords to increase ranking, creating a temptation to fall into a “more is more” mentality when it comes to content. • Poor quality content can increase ranking and traffic but fails to convert website visitors into actual clients. • Great content offers value and connection—and creates motivation to work with you. Adding content like this will amplify the results of your SEO strategy by compelling website visitors (traffic) to contact your firm.

5. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 2. CONVERSION ISSUE: POOR USER EXPERIENCE • Your SEO efforts mean website traffic is up. Your articles and web pages rank well, your law firm appears prominently in results, and people click on your links to get information… then they wait. • positive user experience goes beyond speed. It includes providing clear messaging, simple navigation, and an easy way to take action. • Visitors need to find answers to their questions, uncover information about your law firm, and see at a glance how to best contact you to move forward.

6. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 3. CONVERSION ISSUE: LACK OF AUDIENCE ALIGNMENT • Most SEO experts select keywords based on an understanding of which words or phrases people search for most frequently. • This refinement in your keyword strategy improves both the volume and quality of the leads generated by your website. • When you create engaging, high-quality content that is properly aligned with the needs of potential clients you will naturally begin to see improved lead generation and conversion.

7. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 4. CONVERSION ISSUE: POORLY DESIGNED CALLS TO ACTION • Conversion is the point when a visitor becomes a lead—the pivotal moment when someone decides to take action of some kind to start a dialogue with your firm. • The call to action itself is only as powerful as the text preceding it. You must understand the motivation of your potential client and provide an answer to the question, “What’s in this for me?” before your call to action will be effective. • Maximize website conversions by insightfully addressing the emotional context of your work. Doing so will increase the impact of your calls to action and position them for success.

8. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 5. CONVERSION ISSUE: TERRIBLE TECHNOLOGY • Search engines put a high level of importance on the overall authority and trustworthiness of your website and the business it represents. • If your technology is dated or clunky—or if your site isn’t well-maintained with updated software and licensing—your SEO is negatively affected. Search engines simply won’t recommend a site that doesn’t appear safe, secure, trustworthy, and efficient. • Maintaining your website and ensuring your “behind the scenes” technology and security are up to date is a priority you can’t afford to ignore.

9. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 INCREASE THE IMPACT OF SEO WITH A COMPREHENSIVE STRATEGY • Carefully curated keywords are not enough to generate consistent leads for your firm. Traffic alone won’t make you money… and neither will a dated website design or aging technology. • Making SEO work for your law firm requires a holistic approach combining targeted keyword research and SEO strategy with strategic web design and compelling messaging. • Let’s Get Started Here >>>

10. Contact Us We are always happy to make valuable new contacts. info@conroycreativecounsel.com https://conroycreativecounsel.com Irvine, CA, USA Zip Code: 92618 855.835.5329