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Lecture #19: e-Business Strategies

Lecture #19: e-Business Strategies. Assigned Reading : I. Business to Consumer 1. “ Get the right mix of bricks & clicks .” Gulati, Harvard Business Review, May-June, 2000. (on reserve, call no. HF5 001 .H3 v.78:3)

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Lecture #19: e-Business Strategies

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  1. Lecture #19: e-Business Strategies Assigned Reading: I. Business to Consumer 1. “Get the right mix of bricks & clicks.” Gulati, Harvard Business Review, May-June, 2000. (on reserve, call no. HF5001 .H3 v.78:3) 2. “Walmart.com” - Barron’s. Oct. 23, 2000. (on reserve, call no. MGTO321.13) 3. “The internet flier who fell to earth.” Business Week, Oct. 30, 2000 (Distributed) II. Business to Business: 1. “E-hubs: The New B2B Marketplaces.” Kaplan & Sawhney, May-June, 2000 (on reserve, call no. HF5001 .H3 v.78:3) 2. report from Goldman Sachs. 3. Case: VerticalNet MGTO321 (L1, L2) -- Dr. JT Li

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