Knowledge engineering

1. Knowledge engineering GDS 600,000 Travel Agents use the GDS to find and book hotels & flightsUsed by IATA approved Travel Agents world wide 40,000 Internet Distribution Systems (IDS) may use GDS * Expedia, TraveloCity etc * IDS “May” pull content from GDS giving a single point of control for multiple channelsThis very powerful feature is however being depreciated as IDS opt for direct contracts with hotels Global Exposure!!

2. Knowledge engineering GDS Started By American Airlines to let travel agents book flights (1964*) Worlds airlines joined. All system networked together Expanded to include hotels (1988 chains via Thisco switch) Travel agents search for hotels using asecure computer terminal connected to one of the 4 GDS channels- Amadeus – Galileo – Sabre – Worldspan Each GDS displays your hotels current rates and availability 300 million reservation per month The reservation is sent to the hotel. It is immediately available to the travel agent via the GDS and to the hotel via the GDS agent CRS (Generares and partner system (arcRes) 1964* SABRE: Semi-Automated Business Resrch Environment. The larges non government database in the world

3. Knowledge engineering GDS information is also available to display and book on 1,000’s of travel sites like Travelocity

4. Knowledge engineering GDS NEWORK 600,000 Travel Agents use the GDS to find and book hotels & flights 40,000 Internet Distribution Systems (IDS) may use GDS * GDS-CRS Rep Eg: Reserv, Unirez, Utell (Pegasus) Synix.. etc… and Genares Interfaced to your back office management/accounting and front office reservation and web

5. Knowledge engineering GDS BENEFITS A Global Bookings Channel Global Marketing– exposing you to the global travel market Administration – manages rates on multiple channels - integrates with backoffice, front office

6. Knowledge engineering GENARES GDS-CRS Combining over 35 years of experience in the hospitality reservation technology industry, GENARES has developed the first truly integrated third party central reservation system for the twenty-first century Complete open specification and interfaces for 3rd party integration, using XML format The youngest and fasting growing GDS integration company Highly recommended by existing clients .

7. Knowledge engineering GENARES RECOMENDATIONS Hi Ian, GenaRes is one of the best GDS providers I’ve worked with within my 27 year in the industry! In over two years now, our volume of business percentage has grown through bookings via the GDS. I have been assigned my own support account manager and we have over the years established such a great working relationship. She is always here for me and also when I’m out of the office she is the contact person regarding any issues with loading rates, opening/closing the system etc. Although the property can control basically everything own their own through the easy GenaRes system; my account manager has always proven to be our second hand person. This is what I call a great support team!! Thanks Ian and I’ll be on my way to Barbados to pick up that Rum Punch!! Call on me anytime and be well. Best Regards, Clayton C.Channing Reservations/Revenue Manager- flatotel.com 646-756-7952 . And many more

8. Knowledge engineering Genares - full featuredCRS Reporting . Agents Commission Tracking Integration RoomMaster, IQ Ware, RSI, AutoClerk, * Opera,* Check Inn, PMS Solutions/Innkeeper, Expedia Quick Connect, ezyield & arcRes

9. Knowledge engineering Integrated with AXSES ArcRes for fast, easy setup & management RoomMaster, IQ Ware, RSI, Check Inn Expedia Quick ConnectAutoClerk*, Opera,* PMS Solutions/Innkeeper* * In development

10. Knowledge engineering GDS and arcRes – easy to use & powerful . Easy navigation on your arcRes home page Just a click away .

11. Knowledge engineering arcRes – GDS Setup and Load easy as 123 . .

12. Knowledge engineering arcRes - Register GDS with a Click . Registering – switch and contract online for easy access and process . Automatically generate letter and contracts with a click – no paperwork!

13. Knowledge engineering Load GDS rates and Content using arcRes info . Takes all info in arcRes and formats it for GDS Allows you to save an edit for as long as you want Saves time and improves content . We don’t know of a GDS that is as easy and as cost effective to setup

14. Knowledge engineering Generes GDS Marketing – Key Partners 40,000 travel Sites (IDS) May pick up GDS content Participation in worldwide trade shows • NBTA • HITEC • HEDNA • All (GDS) conferences • WTM (World Travel Mart), attendee only • ITB, attendee only • ResExpo • RFP consortia participation • Private GDS chain level branding programs

15. Knowledge engineering GDS as Channel Manager 40,000 travel Sites (IDS) May pick up GDS content IDS pull from GDS (sometimes exclusively *) Some have Direct (net rates) contacts Many do both IDS Net Rates Contract 25 - 35% Barbados Hotels pay for placement(loss of contract = loss of position) Being on GDS may not eliminate need to manage direct contract (net rates) with companies like Expedia Genares offer ‘IDS Direct’ like Expedia Quick connect * priceline Marketing Constraints

16. Knowledge engineering AFORDABLE GDS ….. 5% GDS rep fee • GDS Setup $150 • - arcRes time saver load $ 50 • -Pass through $ 5.75 • -GDS Rep 5% • minimum monthly maintenance fee is $25.00 • ODD monthly connection fee is $25.00 • Website • arcRes Bookings (i) $ 0 • Dynamic rates arcRes $ 75 • arcRes channel Management option $ 2.00 • Agent Commission (TACS) • per reservation to GDS $ 0.45 • per reservation to Perot Systems$ 0.55 .

17. Knowledge engineering AFORDABLE GDS ….. Just Got Better!! • Combined with arcRes for • - one of a kind marketing • - full service • easy GDS setup • - savings .

18. Knowledge engineering arcRes Interactive services Increase bookings by 25% . Reservations Booking engine BookingsBarbados channelSearch engine Comparison Shopping Dynamic packages * Bookable Advertising! ThemesSpecials channelPre-made packages Groups management Dynamic rates & accom. CMS Affiliate marketing GDS Global Distribution 750 3000 / 1500 3750

19. Knowledge engineering Dynamic Bookable Advertising – rates quotes . Full shopping cart cost and compare **** huge increase in bookability***

20. Knowledge engineering Dynamic Bookable Advertising – Cost Compare of all point select. Quotes, invoice, save, book quotes .

21. Knowledge engineering Dynamic Bookable Advertising – NOT Bookable xx  Linked to website if advertising - no rates - no quotes - no shopping - no consistent information .

22. Knowledge engineering Dynamic Bookable Advertising – everywhere!! >>>>>> . Soon. A bookable map for every arcres advertisier.

23. Knowledge engineering Advertise - Search – Shop – Buy …. Blur >> The Perfect Storm “Each element in the search-shop-buy triumvirate is undergoing a period of intense innovation, making each increasingly significant, yet interdependent. In fact, searching, shopping and buying – once distinct terms describing different behaviors – are blurring at a furious pace”. - Philip C. Wolf, President and CEO, PhoCusWright Inc. AXSES is there. We have already integrated advertising with all phases of the shopping cycle. This gives you complete flexibility in revenue and marketing models; including any mix of transaction, commission and subscription. Focus direct sales – facilitating distribution . Interactive advertising works! Travelers stay longer and use all options

24. Knowledge engineering arcRes-GDS PACKAGE - twice as affordable Pay gds setup/ we credit it and give 50 % off on balance GDS setup Credit $300 PACKAGE Discount $700 Bookable-ads on Barbados.org RealHolidays Dynamic Packaging (RH) BookingsBarbados (BB)ResortSearch, Comparison Shopping Quotes and Bookings Own Bookings engine (no commissions) You can’t be without it . Interactive advertising works! Travelers stay longer and use all options

25. Knowledge engineering arcRes GDS PACKAGES - combinations Search, comparison shopping, quotes, reservations, bookings Bookable-ads Search, comparison shopping quotes, reservations, bookings Dynamic packaging, Bookable-ads Saves $450Applies full GDS costs $300Plus 50% on remainder Saves $1000Applies full GDS costs $300Full RH Cost $500Plus 50% on remainder Non hosted - clients pay additional $250 setup and $250 pa – 50% $250

26. Knowledge engineering Turn on the light Bookable-Ads New Destination Channels GDS exposure/bookings Fully automated setup .