1 / 11

Introduction: USF & PHC Relationship

Introduction: USF & PHC Relationship. Business Volunteer Association BVA has been generating volunteers for past three events Leadership projects: Media Kit BVA consulting project: Marketing Plan. Genesis of Project. BVA relationship established December 2007

silas
Download Presentation

Introduction: USF & PHC Relationship

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction: USF & PHC Relationship • Business Volunteer Association BVA has been generating volunteers for past three events • Leadership projects: Media Kit • BVA consulting project: Marketing Plan

  2. Genesis of Project • BVA relationship established December 2007 • BVA contact with Amy, ED and Nancy about potential projects • BVA recruited group of like-minded MBA students • Myriad group & PHC meetings (SWOT)

  3. Strengths - Volunteer retention - Mayor-backed/recognition Opportunities - Increase Funding - Increase Capacity Weaknesses - Board of directors - Lack of organizational clarity Threats - SFConnect - New mayor SWOT Analysis

  4. Marketing Strategy • Volunteer Donations • “Asks” with email Thank You • Guerrilla Marketing • Campus Fund raising • Local Fundraising

  5. Volunteer Donations • Here’s your T-shirt…recommended donation of $5 • If 5% donate: $4,621* • Here’s your lunch…recommended donation of $2 • If 5% donate: $1,848* *Numbers figured on volunteer amount as of February 2007

  6. “Ask” with Email Thank You • PHC has a wealth of email contacts • Already send a “Thank You” • This includes event stats • Be clear on how/why to donate

  7. Guerilla Marketing • “Stealth Marketing” • Booth on Campus • Undergrad/Graduate Public Policy Programs • USF, UCSF, Stanford, UC Berkeley

  8. Campus Fundraising • Generate awareness/funding • HAFP booth • Sell photos/art work of clients

  9. Local Fundraising • Fund raising box • McDonalds • Sell a Star • Safeway • Sell donated products • Krispy Kreme

  10. Implementation • Interns!!!!!!!!!!! • Interns!!!!!!!!!!! • Interns!!!!!!!!!!! • We have attached career services resources for local Bay Area campuses

  11. Deliverables • Hard copy Marketing Plan • www.PHC.wikispaces.com • Easy transition from our project to implementation • Flexible • Manageable

More Related