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ORIGINOIL, INC. INNOVATION & MANAGEMENT. Presented By: Desirae Aguirre, Allan Barraza , & Ricardo Chavez Jr. Company Overview. Origin oil it ’ s a Los Angeles bases technological company that helps algae growers extract oil from algae . Key Innovations:: -Industrialize algae
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ORIGINOIL, INC.INNOVATION & MANAGEMENT Presented By: Desirae Aguirre, Allan Barraza , & Ricardo Chavez Jr.
Company Overview • Origin oil it’s a Los Angeles bases technological company that helps algae growers extract oil from algae. • Key Innovations:: -Industrialize algae production. - First-to-Market technology focusing on algae extraction. • Business Model: Licensing central technology.
Innovation & Competitive Advantage “ OriginOil will continue to innovate, its in our DNA.” OriginOil Inc. CEO Riggs Eckelsberry • Enter the market with Radical Innovation • Significant business model change • Complete Innovation on technology used • Currently operating a Semi-radical innovation • Maintaining its Competitive Advantage. • By improving technology and efficiency.
Obstacles / Challenges • Scale up Production • OriginOil Finances / Infrastructure • Competition • Reaching New potential Customers
Strategy & Implementation • Who is their Customer ? • What value do they offer too their customers ? • How do they deliver this value ? • Play-to-win Innovation strategy
Factors affecting Innovation. • Internal factors that capture Innovation ? • External factors of Innovation ?
Macro Environment NON MARKET Industry State of Technology Development Government MARKET Resources
Capability • Produce close to point of demand • Cleaner to produce and burn • Works with existing refineries, gas stations, and vehicles • Does not compete with food • Technology
Performance • Grow your own oil • 130 acres = 300 barrels/ day = $2.28/ gallon • President Obama • 17% of imported oil = 1 million barrels/ day • Max One • MBD Energy Limited • James Cook University