“BLOCK O” IDENTITY SYSTEM FOR ALUMNI CLUBS AND SOCIETIES

1. “BLOCK O” • IDENTITY SYSTEM • FOR ALUMNI CLUBS AND SOCIETIES • Presented by University Communications—Brand and Marketing • and Trademark and Licensing Services • OCTOBER 18, 2103

2. Why the Block O? • The Ohio State University University Communications and Trademark and Licensing Services

3. Now it is possible • for every club and society to use the university’s Block O logo. • The Ohio State University University Communications and Trademark and Licensing Services

4. Identity System • The Ohio State University University Communications and Trademark and Licensing Services

5. University Logo UNIVERSITY IDENTITY SYSTEM The Ohio State University University Communications and Trademark and Licensing Services

6. ALUMNI SOCIETIES The Ohio State University University Communications and Trademark and Licensing Services

7. ALUMNI CLUBS The Ohio State University University Communications and Trademark and Licensing Services

8. GENERAL ALUMNI The Ohio State University University Communications and Trademark and Licensing Services

9. (this is the awesome part)

10. The Ohio State University University Communications and Trademark and Licensing Services

11. The Ohio State University University Communications and Trademark and Licensing Services

12. The Ohio State University University Communications and Trademark and Licensing Services

13. The Ohio State University University Communications and Trademark and Licensing Services

14. The Ohio State University University Communications and Trademark and Licensing Services Campus buildings Campus buildings Campus buildings

15. To help organizations transition, • we will provide design support between December 2013 and • May 2014: • Logo art • Social media, postcard, flyer, letterhead and business card templates • Monthly online information sessions • The Ohio State University University Communications and Trademark and Licensing Services

16. Two steps to get going: • By 12/15/2013 • Reply to Craig or Kimberly with intent to adopt the Block O identity system • Complete licensing renewal form by Dec 15. • On-boarding sessions begin January 2014 • The Ohio State University University Communications and Trademark and Licensing Services

17. With your renewed licensing agreement and adoption of the Block O, • you will also have access to • the university supplier network • at your fingertips. • The Ohio State University University Communications and Trademark and Licensing Services

18. Ohio State Licensing Program: • Administer the use of the university’s name, trademarks, service marks & goodwill through products, media, sponsorships, etc. • Trademark Registrations and Enforcement • Oversee Ohio State License Plate Program ($600K, 25K annually) • 450 active license agreements - 90 Ohio Licensees ~Review 240 new applicants each year • Social Responsibility – Code of Conduct – Insurance Liability • #1 in collegiate sales nationally 6 of last 9 years (royalty rate 12%) • Royalty Revenue Distributed to Scholarships and University Programs • The Ohio State University University Communications and Trademark and Licensing Services

19. The Ohio State University University Communications and Trademark and Licensing Services

20. Ordering through university • provides you and your organization the same level • of trademark protection • The Ohio State University University Communications and Trademark and Licensing Services

21. Order Process (Same as current process): • Complete request form • Pick your item • Select the appropriate logo • Forms to be found on OSUAA site and TLS site for convenience • http://trademarklicensing.osu.edu • The Ohio State University University Communications and Trademark and Licensing Services

22. For Example: • The Ohio State University University Communications and Trademark and Licensing Services

23. The Ohio State University University Communications and Trademark and Licensing Services

24. Adopting the Block O • increases your organization’s fundraising potential • The Ohio State University University Communications and Trademark and Licensing Services

25. Crafter’s License Program: • Local Crafters & Artists produce items from their homes • Insurance required – goal is to lower the requirements through “group” program • Royalty Required, lower upfront fees • Local distribution channels • Power of university to promote their officially licensed products • Opportunity to offer these items to Alumni Channels • Ornaments, Candles, Garden Stones, Louisville Slugger Bats, etc. • The Ohio State University University Communications and Trademark and Licensing Services

26. The Block O trademark is strengthened with every impression • through consistent usage. • The Ohio State University University Communications and Trademark and Licensing Services

27. Wrap Up • By 12/15/13 • Sign up for transition support • Renew licensing agreement • The Ohio State University University Communications and Trademark and Licensing Services

28. Questions?