What is Digital Marketing

1. What is Digital Marketing? Digital Marketing is a term used to specify the integrated marketing utility which is mainly used to attract, target, engage and convert the customers online. Digital Marketing utilizes multiple channels to help the brands reach their customers online. It also presents the performance of the various digital marketing efforts in real-time. Not only Digital marketing is cost-effective it also gives you the option to filter the audience, whom you wish to target, based on search keywords, interest, location, age, gender, social media platforms, etc. The audience can also interact with you through their responses on your website, online ads, emails, etc. Below are top the Digital Marketing Channels for promoting products and services. Search Engine Optimization (SEO) Social Media Marketing Pay per Click (PPC) Content Marketing E-Mail Marketing Mobile Marketing Online video Content Marketing Online Reputation Management

2. Search Engine Optimization (SEO) SEO refers to the transformation of expanding your online visibility in non-paid (organic) search engine results. SERPs or search engine results in pages presented in front of the users after they search for a given set of keywords using a search engine like Google or Bing. Each buyer obtains an individualized results page based on keywords, the user's location at the time of searching, and their browsing history. Social Media Marketing Social media management is the procedure of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, Linkedin, YouTube, and Pinterest. SMM goes beyond just posting updates to your company's social media profiles and pages. It also carries engaging and communications with your target audience and watching for new hope and chances to raise the ability and visibility of your business. Pay per Click (PPC) PPC is a web advertising model during which advertisers pay whenever a buyer clicks on one among their online ads. It presents a powerful opportunity for digital marketers to raise their traffic and conversion metrics. The objective of the PPC ad is to lead the person observing it click through to the advertiser's website or app, where that visitor can complete the entire valuable process, such as purchasing a product.

3. Content Marketing Content marketing suggests the act of conveying a top quality bit of content to your clients to get deals and leads. Content marketing is a vital marketing approach mainly focused on constructing and sharing profitable, compatible, and logical content to attract and retain a characterized audience — and, ultimately, to drive profitable consumer action. E-Mail Marketing Email marketing is the use of email to publicize your business. It is used to cultivate relationships with potential consumers, keep present customers informed and modernize on your brand, provide coupons to restore customer loyalty, and more! Mobile Marketing Mobile marketing is the distribution of a brand or business in a form that is upgraded for smartphones and other mobile devices throughout apps, social media channels, and websites. Mobile marketing is any marketing activity that occurs on a mobile device – from responsive web design and A/B testing on mobile checkout pages to mobile-only display ads and email marketing. Online Video Content Marketing Video marketing is using videos to popularize and market your product or service, increase engagement on your digital and social channels,

4. instruct your consumers and customers, and attain your public with a unique medium. Online Reputation Management Online reputation management (ORM) means taking the authority of the web conversation. Its techniques and methods make sure that people find the proper materials once they search for you on the web. The purpose of online reputation management is to make balance, counteract misleading trends, and permit you to place your best foot forward.