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Best Target Locking Activation - BTL Solutions for Every Client

Our BTL team offers tailor-made solutions for clients, reaching directly to the target audience. Our BTL services include Road Shows, Mall Activations, Canopy Activation, and more. We have worked with top companies like BlackBerry and Samsung.

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Best Target Locking Activation - BTL Solutions for Every Client

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  1. An experience fab presentation…

  2. BTL :  For us, BTL doesn’t stand for Below The Line  Activation but Best Target Locking Activation. Our BTL team offers solutions that are tailored made for every client keeping in mind their product and target audience. BTL is as important as events as it helps our clients reach directly to its TG and consumers.   Besides our strong hold in metro cities, we also have a firm grip in Tier 2 & Tier 3 cities, on district level and the interior parts of the country, so that each product reach its target audience, wherever they are.

  3. Our bouquet of BTL consists of: • Road Shows • Mall Activations • Canopy Activation • Corporate Activities • RWA Activities • Canter Activation • In-Store Activation • In-Shop Merchandising • Rural Activation • School & College Activation • Wall Painting We have earned a name for ourselves in this domain also and we work with Companies like BlackBerry, Lipton Ice Tea, GetItInfomedia, Hajmola, Samsung, European Commission have been with us since our inception and have been contributing equally as events in our revenue.

  4. BTL Highlights…

  5. BLACKBERRY COLLEGE ACTIVATION - OBJECTIVE • The Program ‘Blackberry College Activation’ was designed primarily to promote Blackberry handsets, Curve 8520 & Curve 9300 among the youth of the country. Keeping the target group in mind, Blackberry sought to reach out to College students during the regular College Days as well as during College Fests. Being a PAN India Activity, colleges from Tier 1/Metro & Tier 2 cities were majorly targeted. • The objective of the Blackberry College Activation can be briefly summarized as : • Promotion of Blackberry Handsets, Curve 8250 & Curve 9300   • Create brand awareness • Live demo of the product • Promote the plan of Unlimited BBM service for a year on the purchase of the above handsets for Vodafone & Airtelsubsribers.

  6. ACTIVATION at Non - Fest Colleges :

  7. KOLKATA: • Jadavpur University • Presidency College BANGALORE: • IIPM BARODA : • Maharaja Sayajirao University • Parul Polytechnic Institute LUCKNOW : • Goel Inst. Of Technology • Sri. VishambharNath • SRIMT MUMBAI: R.D National College Thakur College Atharva College NMIMS DELHI: Miranda House KNC St.Stephen DCAC

  8. ACTIVATION at Fest Colleges :

  9. DELHI: • Maiteryi • Hindu • LSR • Guru Gobind singh • Amity • LBS • SRCC • Youth Nexus MUMBAI: K.P.M Hinduja VJTI ICT K.J. Somaya D.J. Sanghvi PUNE: Wadia College SIBM Singhad College SIMC (Lavale) Cummins

  10. BRANDING

  11. ACTIVITY

  12. GAMES

  13. PROJECT ACHIEVEMENTS

  14. Average leads per college : 249 Total number of leads captured : 12694 Total number of demos conducted : 9573 Total number of Non-BB users contacted : 8968 Total number of demos to Non-BB users: 7470

  15. European High Commission Education Campaign An extensive college activation was done across Delhi, Bangalore & Kolkata for European Commission education campaign covering 35 colleges in 7 days. The campaign was to promote and attract students for the education fair which happened in all the three cities.

  16. Livon Multiplex Activation Multiplex activation was conducted across 10 cities for a new product by Livon. The target audience was women and between 18-60 years of age.

  17. Kenstar Oxy Fryer In-Store & Kitty Party Activation Oxy Fryer, a product from the house of Kenstar was taken to various stores across Delhi, Mumbai, Bangalore, Chennai, Hyderabad & Kolkata and live demos were given to the customers. The activation also took place in Grihalaxmi Kitty Party in New Delhi

  18. Askme.com Mall Activations We have been working with askme.com for almost 2 years now and have conducted their mal activations across Delhi/ NCR, Mumbai, Pune, Chandigarh, Ludhiana, Amritsar, Kolkata, etc. on the occasions of Women’s Day, Mother’s Day, Valentine’s Day and other such events.

  19. BlackBerry McDonalds Activation The activation was spread across Delhi/NCR, Mumbai, Jaipur, Lucknow, Kolkata, Pune, Bangalore, Chennai, Hyderabad. The aim was to promote BlackBerry Messenger among android and apple users. After the successful download of the messenger on the customers’ phones, they were handed over McDonalds discount vouchers.

  20. Monte Carlo College Activation Monte Carlo, a clothing brand has been with us for last 2 years and we have conducted their college activations for those consecutive 2 years. The campaign is for brand awareness among youth. Emcee driven activities allowed students to win free t-shirts from Monte Carlo. The activation was done in Delhi/NCR, Kolkata, Chandigarh, Bangalore, Mumbai, etc.

  21. Lipton Ice Tea Canter Activation A canter was run in Delhi/NCR & Mumbai for 65 days and was stationed at a new location every day. Sampling & sale of product was done from the canter and it helped the brand in catching more eye balls.

  22. Usha Striker Fan Striker Fan, a series of fans from the house of Usha. The activation was to make the dealers launch the product in their respective shops. The activation was replicated in 22 cities over a span of one month.

  23. Why Us? After so much of potential credentials, if you are still wondering that why choose us over others, this is what you should know: Our core team has a combined experience of more than 25 years and they talk and deliver with their experience. Our turn-around time has been less than 48 hours on various occasions, and still the event delivered has always raised the bar for others to follow. Our coordination with our vendors, our clients and internally has always been impeccable and top of the notch and all our clients’ need were met as they were made.

  24. Our creative team comes from the multivariate background of events, advertising, etc and has gained experience with the best names in the industry. Our concepts, our designs and most importantly the thoughts behind that always follow a rationale and essence of the brief shared by the client. While having the creative muscle on one hand, our planning, strategy & execution has always been top of the line. All our proposals come with a proper plan as why wish to do the proposed activity and our strategy of execution defines how will we achieve our desired result and make our clients believe in us.

  25. Our Presence! The world has always been our playground but there are some home turfs also. Following are the geographical areas where we are deemed to be one of the best. PAN India – North from New Delhi, South From Bangalore, East from Kolkata & West from Mumbai Nepal Sri-Lanka Bangladesh Dubai Bangkok Malaysia

  26. Reach us : Delhi Mail id- Amit.nigam@experiencefab.com Contact no.- 9811304440 Landline- 011-65172412/13 www.experiencefab.com

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