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William Gibson, author, 1999

William Gibson, author, 1999. Once upon a time…. The First Decade. Press, Magazines, and Retail. The Second Decade. TV and the PC. PC?. Mobile?. Diffusion of Innovations. 23% of online time is spent on mobile devices. Source: Comscore GSMA/MMM.

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William Gibson, author, 1999

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  1. William Gibson, author, 1999

  2. Once upon a time…

  3. The First Decade. Press, Magazines, and Retail

  4. The Second Decade. TV and the PC

  5. PC? Mobile?

  6. Diffusion of Innovations

  7. 23% of online time is spent on mobile devices Source: Comscore GSMA/MMM

  8. P&G Commendation – 100k Downloads and counting! “I've got some good news... we've just completed the post campaign analysis for Pringoooals and the mobile element of the campaign absolutely stormed it! The brand shift study recorded some amazing results - record breaking for P&G even. This is great news as it massively opens the door for future mobile campaigns.” Liam Pook P&G Digital Planner - Starcom

  9. “It’s easier to be repeatedly useful than repeatedly funny”

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