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Recording Industry Association of America

Opportunities for the Online Distribution of Music, Movies, and other Digital Content on the University and College Campus Technology Task Force Joint Committee of the Higher Education And Entertainment Communities. Recording Industry Association of America. Best Practices. RFI #2. Objective

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Recording Industry Association of America

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  1. Opportunities for the Online Distribution of Music, Movies, and other Digital Content on the University and College Campus Technology Task ForceJoint Committee of the Higher Education And Entertainment Communities Recording Industry Association of America

  2. Best Practices

  3. RFI #2 • Objective • Requirements • Criteria • Responses • Documentation process

  4. RFI #2 Objective To provide information to universities about the legitimate alternatives to the illegal copying occurring via P2P on university campuses.

  5. RFI #2Requirements • Licensed online content delivery services • Services with a projected launch date before July 1, 2004 • Scalable to large populations of users (e.g. 500 to>100,000 individuals) • Scalable in large networks of heterogeneous computer systems • Pose minimal effect on network performance. • Robust, secure and adaptable to developing media formats

  6. RFI #2Criteria • Technology • Network architecture • Scalability • Testing and installed base • Competitive approaches • Technology/Service Characteristics • Corporate Characteristics and Resources • Pilot Testing

  7. RFI #2Responses • Nine responses received – more to come • A range of responses received including: • Subscription services • Ala carte services • University portals • Overwhelming interest in the conduct of Pilot Tests

  8. RFI #2Documentation Process • Committee staff to conduct documentation process • Legitimate services to review summaries • Technology Task Force to approve document • Joint Committee to issue report • Educause to provide access

  9. Legitimate Services

  10. Legitimate Services

  11. Napster • No credit card required to browse the store and listen to 30 second clips. • No subscription required to purchase. • Subscription fee provides unlimited access to: • Streaming • Downloading • Commercial-free radio • 500,000 tracks • Content from all 5 majors and hundreds of independents • 30,000 artists

  12. Napster

  13. Napster

  14. Music Match • Content from all five majors and hundreds of Independents • Pre-Packaged on Dell, Gateway,HP,IBM • Unlimited downloads • Over 200,000 tracks

  15. Music Match

  16. Music Match

  17. ITunes • No subscription required to purchase. • One-click purchasing • Unlimited access to Radio • 400,000 tracks • Content from all 5 majors and hundreds of independents

  18. iTunes

  19. iTunes

  20. iTunes

  21. iTunes

  22. Start It Up

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