UG Program in Media & Communication: 3 Year Work Study Programme At ISDI-WPP

1. 3 YEAR WORK-STUDY PROGRAM ALONG WITH YOUR DEGREE /www.isdiwpp.in / ISDIWPP / ISDIWPP

2. ADVANTAGE ISDI | WPP Unique Work-Study Program that bridges industry & academics to nurture world class talent. Curriculum developed jointly to meet industry needs. Students will be taught and mentored by top industry professionals. Exposure to live projects throughout the course – develop practical work skills. Exceptional students will get an opportunity for overseas exposure. An opportunity to develop work skills to pursue long term careers. A hi-tech campus in the heart of the creative community in mumbai. Internship opportunities with WPP companies. Classes conducted in the afternoon so there’s more to learn after your regular college.

3. L - R: Madhukar Sabnavis | Vice Chairman & Country Head, Ogilvy & Mather India Govind Pandey | CEO, TBWA Group India Bobby Pawar | Managing Director and Chief Creative Ofcer, Publicis Amit Kekre, Member Strategic Planning Council and National Planning Head, DDB Mudra Saurabh Karandikar, Creative Consultant, UX & Graphic Designer, Speaker, Teacher, Writer Moderated by Sourabh Mishra PILLARS OF THE COURSE The Three Year Work Study Programme at ISDI|WPP is a professional course the students can take alongside their undergraduate degree program after class XII. This course is open to all students who may be pursuing B.Com, B.A, BMS, BMM, BAF or BBA from any institution in the city. Throughout the three years, students are taught and mentored by top professionals from WPP and global industry experts. Students are also expected to work on live projects, build a portfolio, develop practical work skills, and have the opportunity to intern with WPP companies and get international exposure through student exchange and study abroad programs. At the end of the program students will receive a Three Year Program certification from ISDI | WPP. Media Strategy Experiential & Digital Management Public Relations Strategic Brand Management Marketing Analytics Content Management

4. FIRST YEAR • 360 Degree Communication Semester 01 • Introduction to Marketing • Creative Concepts and Story Telling • Consumer Psychology • Graphic Design VISIT TO RED FUSE COMMUNICATIONS HEADQUARTERS IN NEW YORK, USA Agency Visits • Creative Thinking for Advertising Semester 02 • Introduction to Media Studies • Introduction to Digital Strategies • Introduction to Experiential Marketing • Research Methodology INTERACTION WITH CVL SRINIVAS COUNTRY HEAD WPP INDIA Observership (2-3 Weeks) ISDI | WPP STUDENTS AT GEOMETRY GLOBAL - AGENCY VISIT

5. SECOND YEAR • Advertising in Competitive Landscapes Semester 03 • Media Planning & Strategy • Digital Media Studies • Introduction to Activations • Introduction to Public Relation MASTERCLASS ON 21ST CENTURY SKILL BUILDING BY PROF. SALONI SURI Rural Immersion and Live Projects • Advertising Research, Ad tracking & evaluation Semester 04 • Media Investments & ROI • Efective Digital Communication • Outdoor Media Management • Finance for Non-Finance • New Business Development ISDI | WPP STUDENTS AT OGILVY Internship (4-6 Weeks) ISDI | WPP STUDENTS AT PURUSHWAADI - RURAL IMMERSION

6. THIRD YEAR • Copy Writing Skills • Digital Competitive Analysis Semester 05 • Advertising Strategy and Positioning • Multimedia and Digital Creativity • Event Planning and Execution of PR • PR Strategy • Post Media Campaign and Research FIRESIDE CHAT WITH BRIAN TELLIS, CHAIRMAN FOUNTAINHEAD PROMOTION AND EVENTS Industry Engagement | Master Classes • Retail, Rural & Experiential Marketing • Strategic Brand Management Semester 06 • Film Production and Marketing • Media and Culture • Advanced Media Planning and Execution • Data Analytics • Corporate Communication INDUSTRY PANEL DISCUSSION ON THE FUTURE OF ADVERTISING Practicum | Capstone Project INDUCTION OF STUDENT COUNCIL AT ISDI | WPP

7. COURSE MENTORS CVL Srinivas Piyush Pandey Madhukar Sabnavis Roshan Abbas Tushar Vyas Country Manager WPP India & CEO, GroupM South Asia Executive Chairman and Creative Director, South Asia Ogilvy & Mather India Vice Chairman and Country Head, Discovery and Planning Ogilvy & Mather India Managing Director at Geometry Global Encompass Network Chief Strategy Ofcer - GroupM South Asia at GroupM “A cutting-edge program designed by the industry professionals to empower the Advertising skills, Marketing communication and their inter-relation. Research projects & creative workshops. Film production & multimedia. Brand strategy development & account management methodology. Rural & retail marketing and a thorough understanding of consumer behaviour. We hone the skills of our students precisely and productively to help them land up among the best ad agencies in the country”. “When web media integrates with cross-media marketing, it makes an unbeatable combination. Our students will learn and work under the guidance and supervision of the country’s most acclaimed and renowned professionals. With consumer insight mining and multimedia planning, OOH & unconventional media management, post media campaign research and data analytics, the school will help the students create fresh products and applications that will give them a strong pedestal in the industry”. “This revolutionary new-age program that helps deliver ground-breaking strategies and compelling communications for online media. With the help of the Digital industry geniuses, we facilitate our students with an in-depth knowledge about online strategies, brand activation (online and on-ground), case studies, social media marketing & digital content writing, digital campaign evaluation & eCRM, that will help them hold a thorough understanding of the online media efcacy”.

8. “For good reasons – that growth and demand is strong – India is currently facing a shortage of talent, particularly in the fields of marketing and communications. This is Sir Martin Sorrell CEO: WPP Group expected to become more acute in the coming years. As the leading marketing group in India and the world, WPP is committed to helping India to develop professional, and creatively talented workforce in this sector.” ISDI Tower, One IndiaBulls Centre, Lower Parel - 400013 /www.isdiwpp.in / ISDIWPP / ISDIWPP Contact: +91 8433910204 | admissions@isdiwpp.in