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Franchise Network Planning

Spectrum Analysis works closely with retail stores & franchise networks Australia wide to guide Network Planning, Location Mapping, Site Selection decisions & more.

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Franchise Network Planning

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  1. Franchise Network Planning

  2. When choosing a location for a franchise business, it is important to ask, what is a reasonable distance between stores? Professional and committed analysers can answer this question. Analysers can work with you to complete a franchise network plan for your organisation in order to ensure it is located in the most advantageous place possible.

  3. Analysers perform franchise network planning by predicting the probability of individuals or households patronizing at any one retail location. They look at travel distances to each store in collaboration with a variety of ‘attractiveness’ measures to define the probability model. This allows analysers to understand successful trade areas and sales potential in shopping malls and retail locations.

  4. Benefits: • The ability to define accurate trade areas • Estimate the performance of proposed outlets at any location • The ability to undertake accurate ‘what if’ and market share type analysis • The ability to understand the impact of introducing a new store, both on existing stores as well as customers.

  5. To learn more about franchise network planning, please visit: http://www.spectrumanalysis.com.au

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