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TODAY’S CLASS 5:00-6:00 Case discussion: BET 6:00-7:00 Sponsor Presentations:

TODAY’S CLASS 5:00-6:00 Case discussion: BET.com 6:00-7:00 Sponsor Presentations: Shannon Gilcrease, L3 7:00-7:50 Group Meeting. Lessons from Dot-coms (Fortune 10,30,2000). - Internet isn’t as “disruptive” as we thought

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TODAY’S CLASS 5:00-6:00 Case discussion: BET 6:00-7:00 Sponsor Presentations:

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  1. TODAY’S CLASS 5:00-6:00 Case discussion: BET.com 6:00-7:00 Sponsor Presentations: Shannon Gilcrease, L3 7:00-7:50 Group Meeting

  2. Lessons from Dot-coms(Fortune 10,30,2000) - Internet isn’t as “disruptive” as we thought - If it doesn’t make cents, it doesn’t make sense - Time favors incumbents - Making a market is harder that it looks - There is no such thing as “Internet time” - “Branding” is not a strategy - Investors are not your customers - The Internet still changes everything - Entrepreneurship cannot be systematized - The Internet changes your job - Distinction between Internet/non-Internet firms fading - The real wealth of creation is yet to come

  3. Deadly Mistakes of Wanna-coms(HBR January, 2001) - Sprinkle Internet responsibilities throughout company - Internet committee formed from unrelated areas - Simplest, least-demanding applications first - Partner with most dismissive vendor of your traditions - Do on the Web the same that you do off-line - Internet venture need to meet every corporate standard - Reward each unit for its own performance - Compare performance with traditional competitors - Give new tools, and poor training to your employees - The company, not the customer, is in the driver’s seat

  4. Sustainable Competitive Advantage The strategies on which you compete Production R&D Financial Personnel Marketing Basis of Competition Skills and assets Where you compete Product-market selection Against whom you compete Competitor selection Sustainable Competitive Advantage

  5. THE PRIMARY OBJECTIVES OF • BET.COM CASE STUDY WERE: • 1) DISCUSS THE CHALLENGES FACED BY • MANAGEMENT IN DETERMING TARGET • CUSTOMER SEGMENT FOR A NEW • DOT-COM ENTERPRISE • 2)EXPLORE ORGANIZATIONAL CHALLENGES • FACING AN ESTABLISHED COMPANY AND ITS • OFFSPRING WHEN IT SPINS OFF A FAST- • GROWING START-UP

  6. Homework due next session • Read: Chapters 3 • Read two articles: “Syndication” and “Self-service Myth” • Conceptual Project Description (Report I)

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